FLEET COMMAND · IDEA RANKING v2

Fonty (Andres Fontiveros) · Melbourne · 17 Oct 2026 (trimmed-for-Streetfront entries added 18 Oct 2026) · Replaces AUTOMATION-IDEAS-2026-10-16 (kept). Money = yearly net profit at the month-24 run rate, before Fonty's own hours. Volumes are assumptions; prices and competitors are sourced.

Candidates scored0
Survivors (base ≥ A$40k)0
New candidates killed0
Old ideas merged · killed0 · 0
#1 score0
Streetfront variants (not ranked)0
Highest EV0
strong (score ≥ 6.3 / metric ≥ 7)middlingweak (score < 5.8 / metric ≤ 4)bar = bear · base · bull probability

Top 10

#1
0

AI automation build + managed retainer for AU SMEs

B2B done-for-you services · Hybrid

Done-for-you AI workflows (quote follow-up, inbox triage, document intake, reporting), built and watched by the fleet.

Base / yr0
Expected value0
First $2-4 weeks
Bear A$10k · 40%
Base A$66k · 40%
Bull A$180k · 20%

Why #1: Strong on Founder fit (9), Demand evidence (8) and Willingness to pay (8); weak on Defensibility (4) and CAC & payback (5). EV A$66.4k/yr; most likely single outcome is the bear case (40%).

Biggest risk: Crowded and trust-driven. Discovery calls and scoping take Fonty's time, and a broken automation lands on him directly. It also depends on LLM API prices and terms.

TRIMMED FOR STREETFRONT · NOT RANKED · vs #1
#1T
0

AI automation build + managed retainer for AU SMEs (trimmed down for Streetfront)

Local business & web · Recurring (add-on)

Streetfront "Automation Pack": one pack per industry (Tradie Automation Pack, Clinic Automation Pack, etc.), ticked once. Four groups (Win More Jobs, Smooth Jobs, Reviews & Repeat Work, Weekly Summary); every sub-block is on by default and anything the client switches off is not deployed. Email-only, no phone calls, hands-off. Runs on rented cloud services (Cloudflare Workers/Pages Functions, Resend email, an SMS provider): nothing installed on the client's side, no servers of our own. Every pack includes automatic checks every few minutes, instant alerts and self-healing retries, paid for by Streetfront. Built by Grok Build.

Base / yr0
Expected value0
First $2-6 weeks after the first Streetfront client signs
Bear A$1k · 50%
Base A$11k · 35%
Bull A$43k · 15%

Why #1T: Strong on CAC & payback (9), Recurring revenue (9) and Founder fit (9); weak on Willingness to pay (5) and Defensibility (5). EV A$10.8k/yr; most likely single outcome is the bear case (50%). Not ranked: trimmed version of #1 (score 6.73); on score alone it would sit at about #24, and its base fails the A$40k standalone gate because it is a Streetfront add-on.

vs original #1: score 6.73 → 6.02, EV A$66.4k → A$10.8k, Fonty 15 → 1.5 h/wk. Full comparison

Biggest risk: Data access and a capped market. Quote chasers, job reminders and review requests need to know when a quote went out or a job finished; without ServiceM8/Tradify/Fergus integrations or the client forwarding something, only the enquiry reply, missed-call text and weekly summary are truly hands-off. Smooth Jobs duplicates job software many tradies already use, and Reviews & Repeat Work overlaps the live A$15/mo Review requests add-on (included in Business Plus). Revenue can never exceed Streetfront's own client count, which is zero today. Spam Act consent, Google's review-gating policy and AHPRA testimonial rules (clinics) apply.

#2
0

AML/CTF Tranche 2 program + upkeep subscription

Compliance & regulated docs · Hybrid

Fixed-price AML/CTF program for small real-estate, accounting and legal firms, kept current every month by bots.

Base / yr0
Expected value0
First $3-6 weeks
Bear A$6k · 45%
Base A$55k · 40%
Bull A$180k · 15%

Why #2: Strong on Demand evidence (9), Platform dependency (9) and Gross margin (8); weak on Defensibility (4) and Regulatory / legal risk (4). EV A$51.7k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Late and crowded: obligations started 1 July 2026, many firms have already bought, and at least 6 priced competitors exist. A wrong program exposes clients to AUSTRAC penalties, so liability and PI insurance matter.

#3
0

WordPress care plans for AU small businesses

Local business & web · Recurring

Bots keep existing WordPress sites patched, backed up and edited by email; a natural feeder into Streetfront.

Base / yr0
Expected value0
First $2-4 weeks
Bear A$7k · 45%
Base A$45k · 40%
Bull A$140k · 15%

Why #3: Strong on Recurring revenue (10), Bot automation (8) and Gross margin (8); weak on CAC & payback (5) and Willingness to pay (5). EV A$42.1k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Low price ceiling and lots of competitors. Hacked plugins create emergency work. Very close to Streetfront's market (synergy, but also cannibalisation).

#4
0

Productised Google Ads management for local services

Local business & web · Recurring

Bots build, monitor and tune search campaigns for trades and clinics, with weekly plain-English reports.

Base / yr0
Expected value0
First $2-4 weeks
Bear A$6k · 45%
Base A$57k · 40%
Bull A$180k · 15%

Why #4: Strong on Demand evidence (8), Recurring revenue (8) and Time to first dollar (8); weak on Defensibility (3) and Platform dependency (4). EV A$52.5k/yr; most likely single outcome is the bear case (45%).

Biggest risk: High churn when leads dip. Google keeps automating campaign management (Performance Max), which squeezes the value of a manager. Single-platform risk.

TRIMMED FOR STREETFRONT · NOT RANKED · vs #4
#4T
0

Productised Google Ads management for local services (trimmed down for Streetfront)

Local business & web · One-off (add-on)

Fully automated one-time ads setup for Streetfront customers: Google text search ads plus Facebook and Instagram ads, built from 10 adaptable trade templates. No ongoing management, no phone calls; handled by email. Built after the Mon 19 Oct 2026 launch.

Base / yr0
Expected value0
First $4-8 weeks
Bear A$1k · 50%
Base A$6k · 35%
Bull A$16k · 15%

Why #4T: Strong on CAC & payback (9), Gross margin (9) and Bot automation (8); weak on Willingness to pay (3) and Recurring revenue (3). EV A$5k/yr; most likely single outcome is the bear case (50%). Not ranked: trimmed version of #4 (score 6.58); on score alone it would sit below all 31 survivors, and its base fails the A$40k standalone gate because it is a Streetfront add-on.

vs original #4: score 6.58 → 5.10, EV A$52.5k → A$5k, Fonty 6 → 1 h/wk. Full comparison

Biggest risk: Set-and-forget ads. With no ongoing management, campaigns drift and can waste the client's ad spend, and the client may blame Streetfront and cancel the website subscription. Two ad platforms' policies and account suspensions apply, and the client must grant ad-account access by email, which is a drop-off point. Ad copy must avoid misleading claims under the Australian Consumer Law. The price for Meta is not confirmed.

#5
0

Podcast & video repurposing retainer

AI media & creative · Recurring

One upload in, a month of content out: bots cut, caption, title and schedule; human-quality checks on hooks.

Base / yr0
Expected value0
First $2-4 weeks
Bear A$8k · 45%
Base A$55k · 40%
Bull A$170k · 15%

Why #5: Strong on Bot automation (8), Recurring revenue (8) and Time to first dollar (8); weak on Defensibility (3) and CAC & payback (5). EV A$51.1k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Self-serve clip tools are cheap. The service only survives if output quality and 'done for me' convenience beat DIY. Expect 5-8% monthly churn (MicroConf benchmark range).

#6
0

Real-estate listing media pack (staging, video, copy)

AI media & creative · Recurring

ComfyUI pipeline turns listing photos into staged images, a short reel and copy within 24h.

Base / yr0
Expected value0
First $4-8 weeks
Bear A$2k · 45%
Base A$50k · 40%
Bull A$200k · 15%

Why #6: Strong on Demand evidence (8), Bot automation (8) and Gross margin (8); weak on Defensibility (3) and CAC & payback (6). EV A$50.9k/yr; most likely single outcome is the bear case (45%).

Biggest risk: BoxBrownie is cheap, pay-as-you-go and loved by agents. Staged images must be disclosed (misleading-conduct risk under consumer law), and AI artefacts in property photos damage trust quickly.

#7
0

Streetfront (AU local-business website subscription)

Local business & web · Recurring

Done-for-you website for local businesses, changed by email, run by bots.

Base / yr0
Expected value0
First $2-8 weeks
Bear A$10k · 45%
Base A$43k · 40%
Bull A$133k · 15%

Why #7: Strong on Recurring revenue (10), Founder fit (9) and Demand evidence (8); weak on CAC & payback (4) and Defensibility (4). EV A$41.6k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Price: Essentials A$79 is above most rivals (A$15-A$99), so conversion depends on the email-only service feeling clearly better. Spam Act limits cold outreach; no clients yet, so churn is unknown.

STREETFRONT FULL SOLUTION · NOT RANKED · vs #7
#7F
0

Streetfront (full solution)

Local business & web · Recurring + one-off add-ons

Streetfront (the email-only website subscription for Australian local businesses, launching Mon 19 Oct 2026) treated as one solution together with all its planned add-ons that are not built yet: Bookings, Automation Pack, one-time Ad Setup (Google, Facebook, Instagram), Site Care, AI Phone Assistant and Email safety check.

Base / yr0
Expected value0
First $2-8 weeks for the core
Bear A$10k · 50%
Base A$68.5k · 35%
Bull A$258k · 15%

Why #7F: Strong on Recurring revenue (10), Demand evidence (8) and Founder fit (8); weak on CAC & payback (5) and Defensibility (5). EV A$67.7k/yr; most likely single outcome is the bear case (50%). Not ranked: full-solution composite of #7 (score 6.55); on score alone it would sit at about #1, and it is not ranked because it overlaps entries already scored (Streetfront, #1T, #4T and part of #3).

vs original #7: score 6.55 → 6.84, EV A$41.6k → A$67.7k, Fonty 6 → 14 h/wk. Full comparison

Biggest risk: Focus and the shared client pool. Every add-on's revenue depends on Streetfront winning clients (zero today, and CAC is Streetfront's weakest score), so the parts fail together. Seven products for one founder means more build, support and compliance surface (Spam Act, AHPRA, ACL ad claims, call recording and health-records law for the Phone Assistant). Fonty's time rises to about 14 h/wk (assumption).

#8
0

LinkedIn ghostwriting retainer for AU founders & advisers

B2B done-for-you services · Recurring

Bots turn a monthly interview plus the client's notes into posts in their voice; Fonty does the interview and the final pass.

Base / yr0
Expected value0
First $2-4 weeks
Bear A$10k · 45%
Base A$65k · 40%
Bull A$180k · 15%

Why #8: Strong on Willingness to pay (9), Gross margin (9) and Time to first dollar (8); weak on Defensibility (3) and Platform dependency (4). EV A$57.5k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Needs Fonty's time and taste (interviews, voice matching). Depends on LinkedIn's reach, and AI-sounding posts are now penalised by readers.

#9
0

Selective-entry & scholarship exam practice platform (VIC/NSW)

Education · One-off (annual)

Unlimited ACER/EduTest-style practice with AI-marked writing and weak-spot drills, built in Melbourne.

Base / yr0
Expected value0
First $8-12 weeks
Bear A$2k · 45%
Base A$55k · 40%
Bull A$200k · 15%

Why #9: Strong on Bot automation (9), Gross margin (9) and Demand evidence (8); weak on Recurring revenue (4) and Defensibility (4). EV A$52.9k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Seasonal: sales cluster before exam dates. Parents trust tutoring brands and results. Question quality must match real tests, or reviews will sink it. Children's data needs care.

#10
0

E-commerce email & SMS flows (Klaviyo) retainer

E-commerce services · Recurring

Bots write, design and A/B test welcome, abandoned-cart and win-back flows plus weekly campaigns.

Base / yr0
Expected value0
First $3-6 weeks
Bear A$5k · 45%
Base A$60k · 40%
Bull A$190k · 15%

Why #10: Strong on Willingness to pay (9), Demand evidence (7) and Bot automation (7); weak on Defensibility (4) and CAC & payback (5). EV A$54.8k/yr; most likely single outcome is the bear case (45%).

Biggest risk: Results are visible in revenue, so poor copy gets fired fast. Agencies are plentiful, and Klaviyo is adding built-in AI generation.

All 31 survivors + 3 Streetfront variants (not ranked)

RankIdeaCategoryScoreEV/yrBase/yrBear·Base·BullProfit EVDemand evidenceCAC & paybackBot automationWillingness to payRecurring revenueTime to first dollarGross marginDefensibilityRegulatory / legal riskPlatform dependencyFounder fitFonty h/wkConf.
1AI automation build + managed retainer for AU SMEsB2B done-for-you services6.73A$66.4kA$66k
Bear A$10k · 40%
Base A$66k · 40%
Bull A$180k · 20%
6.828568787467915High
1TAI automation build + managed retainer for AU SMEs (trimmed down for Streetfront)trimmed for streetfront · not rankedLocal business & web6.02A$10.8kA$11k
Bear A$1k · 50%
Base A$11k · 35%
Bull A$43k · 15%
1.62698596856691.5Low
2AML/CTF Tranche 2 program + upkeep subscriptionCompliance & regulated docs6.69A$51.7kA$55k
Bear A$6k · 45%
Base A$55k · 40%
Bull A$180k · 15%
5.88967777844976High
3WordPress care plans for AU small businessesLocal business & web6.63A$42.1kA$45k
Bear A$7k · 45%
Base A$45k · 40%
Bull A$140k · 15%
5.167585107858884High
4Productised Google Ads management for local servicesLocal business & web6.58A$52.5kA$57k
Bear A$6k · 45%
Base A$57k · 40%
Bull A$180k · 15%
5.94857788837486Medium
4TProductised Google Ads management for local services (trimmed down for Streetfront)trimmed for streetfront · not rankedLocal business & web5.10A$5kA$6k
Bear A$1k · 50%
Base A$6k · 35%
Bull A$16k · 15%
0.75698336937481Low
5Podcast & video repurposing retainerAI media & creative6.57A$51.1kA$55k
Bear A$8k · 45%
Base A$55k · 40%
Bull A$170k · 15%
5.83758688838686Medium
6Real-estate listing media pack (staging, video, copy)AI media & creative6.56A$50.9kA$50k
Bear A$2k · 45%
Base A$50k · 40%
Bull A$200k · 15%
5.82868676836885High
7Streetfront (AU local-business website subscription)Local business & web6.55A$41.6kA$43k
Bear A$10k · 45%
Base A$43k · 40%
Bull A$133k · 15%
5.128476107848796Medium
7FStreetfront (full solution)streetfront full solution · not rankedLocal business & web6.84A$67.7kA$68.5k
Bear A$10k · 50%
Base A$68.5k · 35%
Bull A$258k · 15%
6.8885671077566814Low
8LinkedIn ghostwriting retainer for AU founders & advisersB2B done-for-you services6.54A$57.5kA$65k
Bear A$10k · 45%
Base A$65k · 40%
Bull A$180k · 15%
6.317569789384612Medium
9Selective-entry & scholarship exam practice platform (VIC/NSW)Education6.53A$52.9kA$55k
Bear A$2k · 45%
Base A$55k · 40%
Bull A$200k · 15%
5.97869645947784High
10E-commerce email & SMS flows (Klaviyo) retainerE-commerce services6.47A$54.8kA$60k
Bear A$5k · 45%
Base A$60k · 40%
Bull A$190k · 15%
6.11757976747678Medium
11AI-first executive assistant serviceB2B done-for-you services6.45A$44.5kA$50k
Bear A$3k · 50%
Base A$50k · 35%
Bull A$170k · 15%
5.34657798855798Medium
12Rank-and-rent local lead-gen sitesLocal business & web6.41A$48.8kA$58k
Bear A$3k · 50%
Base A$58k · 35%
Bull A$180k · 15%
5.66777783956284Medium
13Care-sector policy & audit-pack subscription (NDIS + aged care)Compliance & regulated docs6.41A$42kA$46k
Bear A$0.5k · 45%
Base A$46k · 40%
Bull A$156k · 15%
5.15867696853965High
14DA & building-lead intelligence (all-council)Data & SaaS6.34A$45.8kA$48k
Bear A$4k · 50%
Base A$48k · 35%
Bull A$180k · 15%
5.43766794866575Medium
15AI-first customer support desk for online storesE-commerce services6.33A$43.5kA$48k
Bear A$4k · 50%
Base A$48k · 35%
Bull A$165k · 15%
5.27757797647776Medium
16AI architectural & facade renders for buildersAI media & creative6.32A$49.8kA$46k
Bear A$3k · 45%
Base A$46k · 40%
Bull A$200k · 15%
5.73767657837896Medium
17Car-dealer inventory photo & video automationAI media & creative6.32A$46kA$47k
Bear A$2k · 50%
Base A$47k · 35%
Bull A$190k · 15%
5.45748794857675Low
18Tender & grant response writing (AI-drafted, human-edited)B2B done-for-you services6.31A$52kA$55k
Bear A$8k · 40%
Base A$55k · 45%
Bull A$160k · 15%
5.98659387389615High
19Rental condition reports from video (PM back-office)B2B done-for-you services6.20A$45.7kA$42k
Bear A$2k · 50%
Base A$42k · 35%
Bull A$200k · 15%
5.43767586845866Low
20Modern Slavery Statement drafting (annual)Compliance & regulated docs6.16A$42kA$45k
Bear A$6k · 50%
Base A$45k · 35%
Bull A$155k · 15%
5.156679658469510Low
21RTO learning & assessment resources (AI-drafted, expert-validated)Education6.15A$42.8kA$42k
Bear A$1k · 45%
Base A$42k · 40%
Bull A$170k · 15%
5.21777745946958Medium
22AI UGC-style video ad creatives retainerAI media & creative6.12A$55.5kA$57k
Bear A$6k · 45%
Base A$57k · 40%
Bull A$200k · 15%
6.16757867724588Medium
23Website accessibility monitoring + remediationData & SaaS6.09A$42kA$43k
Bear A$3k · 50%
Base A$43k · 35%
Bull A$170k · 15%
5.15647794857966Medium
24Essential Eight baseline + cyber policy subscriptionCompliance & regulated docs5.99A$44.5kA$50k
Bear A$0 · 50%
Base A$50k · 35%
Bull A$180k · 15%
5.34756776844866Medium
25Childcare (ECEC) policy & compliance subscriptionCompliance & regulated docs5.98A$40.3kA$43k
Bear A$1k · 50%
Base A$43k · 35%
Bull A$165k · 15%
5.02757495945954Medium
26GTM research & enrichment (Clay-style) serviceB2B done-for-you services5.91A$47.7kA$52k
Bear A$2k · 50%
Base A$52k · 35%
Bull A$190k · 15%
5.587469767345710Low
27Shopify migrations & builds (Neto/Maropost first)E-commerce services5.77A$39kA$43k
Bear A$6k · 50%
Base A$43k · 35%
Bull A$140k · 15%
4.915669367487710Low
28Conveyancing back-office support (AI-first)B2B done-for-you services5.70A$41kA$42k
Bear A$3k · 50%
Base A$42k · 35%
Bull A$165k · 15%
5.076656857547512Low
29Planning report drafting (Statement of Environmental Effects)Compliance & regulated docs5.67A$43.2kA$42k
Bear A$3k · 50%
Base A$42k · 35%
Bull A$180k · 15%
5.247667367357610Medium
30Fixed-fee SME hiring service (AI-screened shortlist)B2B done-for-you services5.64A$42.8kA$45k
Bear A$6k · 50%
Base A$45k · 35%
Bull A$160k · 15%
5.217568376366610Medium
31Bookkeeping catch-up & Xero clean-up (non-BAS)B2B done-for-you services5.64A$41.8kA$45k
Bear A$4k · 50%
Base A$45k · 35%
Bull A$160k · 15%
5.137667467347512Medium
  1. 1. AI automation build + managed retainer for AU SMEs 6.73 EV A$66.4k · base A$66k
  2. 1T. AI automation build + managed retainer for AU SMEs (trimmed down for Streetfront) 6.02 EV A$10.8k · base A$11k
  3. 2. AML/CTF Tranche 2 program + upkeep subscription 6.69 EV A$51.7k · base A$55k
  4. 3. WordPress care plans for AU small businesses 6.63 EV A$42.1k · base A$45k
  5. 4. Productised Google Ads management for local services 6.58 EV A$52.5k · base A$57k
  6. 4T. Productised Google Ads management for local services (trimmed down for Streetfront) 5.10 EV A$5k · base A$6k
  7. 5. Podcast & video repurposing retainer 6.57 EV A$51.1k · base A$55k
  8. 6. Real-estate listing media pack (staging, video, copy) 6.56 EV A$50.9k · base A$50k
  9. 7. Streetfront (AU local-business website subscription) 6.55 EV A$41.6k · base A$43k
  10. 7F. Streetfront (full solution) 6.84 EV A$67.7k · base A$68.5k
  11. 8. LinkedIn ghostwriting retainer for AU founders & advisers 6.54 EV A$57.5k · base A$65k
  12. 9. Selective-entry & scholarship exam practice platform (VIC/NSW) 6.53 EV A$52.9k · base A$55k
  13. 10. E-commerce email & SMS flows (Klaviyo) retainer 6.47 EV A$54.8k · base A$60k
  14. 11. AI-first executive assistant service 6.45 EV A$44.5k · base A$50k
  15. 12. Rank-and-rent local lead-gen sites 6.41 EV A$48.8k · base A$58k
  16. 13. Care-sector policy & audit-pack subscription (NDIS + aged care) 6.41 EV A$42k · base A$46k
  17. 14. DA & building-lead intelligence (all-council) 6.34 EV A$45.8k · base A$48k
  18. 15. AI-first customer support desk for online stores 6.33 EV A$43.5k · base A$48k
  19. 16. AI architectural & facade renders for builders 6.32 EV A$49.8k · base A$46k
  20. 17. Car-dealer inventory photo & video automation 6.32 EV A$46k · base A$47k
  21. 18. Tender & grant response writing (AI-drafted, human-edited) 6.31 EV A$52k · base A$55k
  22. 19. Rental condition reports from video (PM back-office) 6.20 EV A$45.7k · base A$42k
  23. 20. Modern Slavery Statement drafting (annual) 6.16 EV A$42k · base A$45k
  24. 21. RTO learning & assessment resources (AI-drafted, expert-validated) 6.15 EV A$42.8k · base A$42k
  25. 22. AI UGC-style video ad creatives retainer 6.12 EV A$55.5k · base A$57k
  26. 23. Website accessibility monitoring + remediation 6.09 EV A$42k · base A$43k
  27. 24. Essential Eight baseline + cyber policy subscription 5.99 EV A$44.5k · base A$50k
  28. 25. Childcare (ECEC) policy & compliance subscription 5.98 EV A$40.3k · base A$43k
  29. 26. GTM research & enrichment (Clay-style) service 5.91 EV A$47.7k · base A$52k
  30. 27. Shopify migrations & builds (Neto/Maropost first) 5.77 EV A$39k · base A$43k
  31. 28. Conveyancing back-office support (AI-first) 5.70 EV A$41k · base A$42k
  32. 29. Planning report drafting (Statement of Environmental Effects) 5.67 EV A$43.2k · base A$42k
  33. 30. Fixed-fee SME hiring service (AI-screened shortlist) 5.64 EV A$42.8k · base A$45k
  34. 31. Bookkeeping catch-up & Xero clean-up (non-BAS) 5.64 EV A$41.8k · base A$45k

Streetfront variants vs originals

Added 18 Oct 2026. Two originals (#1 and #4) are being delivered in trimmed form as add-ons for existing Streetfront customers (#1T, #4T), and #7F scores Streetfront together with all its planned, unbuilt add-ons. All are scored with the same 12 metrics and EV method and shown next to the originals for comparison. They are not ranked and not gated, and the originals are unchanged.

#1 AI automation build + managed retainer for AU SMEs vs #1T trimmed down for Streetfront

original #1trimmed #1T
Score6.73 → 6.02
EV / yrA$66.4k → A$10.8k
Base / yrA$66k → A$11k
Bull / yrA$180k → A$43k
Fonty h/wk15 → 1.5
CAC & payback5 → 9
Bot automation6 → 8
Willingness to pay8 → 5
Recurring revenue7 → 9
Gross margin7 → 8
Defensibility4 → 5
Platform dependency7 → 6

vs #1: EV about A$10.8k vs A$66.4k and base A$11k vs A$66k, so roughly a sixth of the ceiling. It fails the A$40k standalone gate because the market is only Streetfront's own clients (12 packs at base) and the price is about A$139/mo instead of A$1,500 setup + A$299/mo per workflow. In return: acquisition cost is close to zero (an upsell inside an email relationship that already exists, scored 9 vs 5), Fonty's time drops from about 15 to 1.5 h/wk (assumption), there are no discovery calls or custom scoping, and churn should be lower because the pack is bundled into the website subscription (not measured). Each attached pack adds about A$84/mo net, roughly +65% on Streetfront's about A$127/mo net per client (assumption). The existing customer base is the advantage, but it is also the ceiling: if Streetfront stalls, this earns nothing.

Every new number is an assumption. Not ranked or gated: it only exists inside Streetfront. Full entry · Original

#4 Productised Google Ads management for local services vs #4T trimmed down for Streetfront

original #4trimmed #4T
Score6.58 → 5.10
EV / yrA$52.5k → A$5k
Base / yrA$57k → A$6k
Bull / yrA$180k → A$16k
Fonty h/wk6 → 1
CAC & payback5 → 9
Bot automation7 → 8
Willingness to pay7 → 3
Recurring revenue8 → 3
Gross margin8 → 9
Defensibility3 → 3
Platform dependency4 → 4

vs #4: EV about A$5.0k vs A$52.5k and base A$6k vs A$57k. A one-time A$750 (assumption) equals about 1.7 months of the original's A$449/mo fee, earned once, so the recurring line goes from 8 to 3 and the ceiling falls by about 90%. In return: no monthly tuning or reports, no 'leads dipped, I'm cancelling' churn (there is no retainer to cancel), Fonty's time drops from about 6 to 1 h/wk (assumption), and acquisition cost is close to zero inside Streetfront (9 vs 5). Adding Meta spreads platform risk a little but adds a second policy surface. The existing customer base makes it easy to sell; the small market and the one-off price keep it small. Its main value may be making Streetfront stickier, which is not modelled here.

Every new number is an assumption. Not ranked or gated: it only exists inside Streetfront. Full entry · Original

#7 Streetfront (AU local-business website subscription) vs #7F Streetfront (full solution)

original #7full solution #7F
Score6.55 → 6.84
EV / yrA$41.6k → A$67.7k
Base / yrA$43k → A$68.5k
Bull / yrA$133k → A$258k
Fonty h/wk6 → 14
CAC & payback4 → 5
Bot automation7 → 6
Willingness to pay6 → 7
Recurring revenue10 → 10
Gross margin8 → 7
Defensibility4 → 5
Platform dependency7 → 6

vs Streetfront #7: base A$68k vs A$43k and EV about A$67.7k vs A$41.6k, because the add-ons lift revenue per client on the same 8 / 30 / 90 clients. The cost is focus: about 14 vs 6 h/wk of Fonty's time, six more products to build and support, more regulatory surface (score 6 vs 8) and less automation (6 vs 7). vs #1 (EV A$66.4k): similar EV with a higher score, but most of its upside sits in the bull case and on Streetfront's unproven client count; the most likely single outcome (50%) is the bear case, about A$10k. vs the trimmed entries: #1T and #4T are inside this total; on their own they add A$11k and A$6k at base. The existing-customer advantage applies to every add-on, but so does the ceiling: no Streetfront clients means no add-on revenue.

Every new number is an assumption. Not ranked: it overlaps Streetfront, #1T, #4T and part of #3. Full entry · Original

#7F Streetfront (full solution): what the planned add-ons add

Streetfront Bookingsbase A$3k · bull A$15k
Automation Packbase A$11k · bull A$43k
One-time Ad Setup: Google + Facebook + Instagrambase A$6k · bull A$16k
Site Carebase A$5k · bull A$21k
AI Phone Assistantbase A$3.5k · bull A$35k
Email safety checkbase A$1k · bull A$5k

Pink = base-case yearly net, faint cyan = bull. All assumptions. Streetfront core (base A$43k) is not shown.

Add-onWhat it isPriceStatusNet/yr bear / base / bull (assumption)
Streetfront BookingsStreetfront's own simple booking system for non-clinic businesses (tradies, salons) with no booking tool; texts shared with enquiry alerts.A$29/mo per Fonty's 18 Oct brief (MASTER.md / MASTER-FACTS.md still say A$49/mo, decided 15 Oct: conflict to resolve); included in Business PlusPlanned, 'coming soon' on the site, not builtA$0 / A$3k / A$15k
Automation Pack (#1T)Per-industry pack: Win More Jobs, Smooth Jobs, Reviews & Repeat Work, Weekly Summary; all on by default, email-only, self-monitoring.Discussion only: about A$79/29/49/19 per group, bundle about A$139-145/mo (assumption until locked)Planned (Grok Build), not builtA$1k / A$11k / A$43k
One-time Ad Setup: Google + Facebook + Instagram (#4T)Fully automated one-time campaign setup from 10 adaptable trade templates; no ongoing management, no calls.Google A$450 + Meta A$450 listed separately (ROADMAP 17 Oct), multi-buy discount not set; modelled as A$750 for all three (assumption)TO DO: build after the 19 Oct launch (from Thu 23 Oct), not builtA$1k / A$6k / A$16k
Site Care (WordPress care plan)Updates, backups, security, uptime and 30 min edits a month for businesses that keep their own WordPress site (not Streetfront sites, which already include care).A$89/mo (ROADMAP 17 Oct)TO DO, about 1 week build, not builtA$0 / A$5k / A$21k
AI Phone Assistant (Basic / Plus / Pro)AI answers the client's calls: takes messages, takes booking/quote requests, or books live.Draft: A$189 / A$249 / A$329 per month + A$390 / A$490 / A$790 setup (MASTER.md §E; site shows waitlist with no prices)Draft and gated (lawyer check, insurance, DPAs, pilot after first paying clients), not builtA$0 / A$3.5k / A$35k
Email safety checkSPF/DKIM/DMARC setup plus a monthly spoof watch on the client's domain.A$15/mo or A$99 setup (suggested, not final)On hold (with the AI Phone Assistant), not builtA$0 / A$1k / A$5k

Already live and already inside Streetfront's A$150/mo ARPU assumption: Google & AI visibility, Scam watch, Review requests, SMS enquiry alerts, Extra page, Extra languages. Parked, not counted: Website Accessibility Check (A$149 report, IDEA-BANK #31), Multilingual Pages (now the live Extra languages). Coming soon but not an add-on: yearly billing.

Expected profit by idea

7F. Streetfront (full solution)A$67.7k
1. AI automation build + managed retainerA$66.4k
8. LinkedIn ghostwriting retainer for AU A$57.5k
22. AI UGC-style video ad creatives retainA$55.5k
10. E-commerce email & SMS flows (Klaviyo)A$54.8k
9. Selective-entry & scholarship exam praA$52.9k
4. Productised Google Ads management for A$52.5k
18. Tender & grant response writing (AI-drA$52k
2. AML/CTF Tranche 2 program + upkeep subA$51.7k
5. Podcast & video repurposing retainerA$51.1k
6. Real-estate listing media pack (staginA$50.9k
16. AI architectural & facade renders for A$49.8k
12. Rank-and-rent local lead-gen sitesA$48.8k
26. GTM research & enrichment (Clay-style)A$47.7k
17. Car-dealer inventory photo & video autA$46k
14. DA & building-lead intelligence (all-cA$45.8k
19. Rental condition reports from video (PA$45.7k
11. AI-first executive assistant serviceA$44.5k
24. Essential Eight baseline + cyber policA$44.5k
15. AI-first customer support desk for onlA$43.5k
29. Planning report drafting (Statement ofA$43.2k
21. RTO learning & assessment resources (AA$42.8k
30. Fixed-fee SME hiring service (AI-screeA$42.8k
3. WordPress care plans for AU small busiA$42.1k
23. Website accessibility monitoring + remA$42k
13. Care-sector policy & audit-pack subscrA$42k
20. Modern Slavery Statement drafting (annA$42k
31. Bookkeeping catch-up & Xero clean-up (A$41.8k
7. Streetfront (AU local-business websiteA$41.6k
28. Conveyancing back-office support (AI-fA$41k
25. Childcare (ECEC) policy & compliance sA$40.3k
27. Shopify migrations & builds (Neto/MaroA$39k
1T. Streetfront trim of #1 · AI automationA$10.8k
4T. Streetfront trim of #4 · Productised GA$5k

Bar colour = total score band. EV = Σ probability × yearly profit. Bars are scaled to A$70k. Pink labels = Streetfront variants (#1T, #4T, #7F; not ranked).

Idea details (tap to open)

6.73 1. AI automation build + managed retainer for AU SMEs EV A$66.4k

Done-for-you AI workflows (quote follow-up, inbox triage, document intake, reporting), built and watched by the fleet.

Customer
AU businesses with 5-50 staff: trades, professional services, clinics (non-clinical work).
Price
Hybrid; A$1,500 setup + A$299/mo managed (per workflow)
Assumptions
Assumption: base 15 retainers (A$53.8k) + 20 setups (A$30k) = A$83.8k; minus API A$6k, tools A$4k, ads A$8k.
Competitors
On Autopilot, SquareAI, AI Cartel, Loudachris AI, many freelancers
Biggest risk
Crowded and trust-driven. Discovery calls and scoping take Fonty's time, and a broken automation lands on him directly. It also depends on LLM API prices and terms.
First dollar
2-4 weeks · Fonty 15 h/wk (assumption) · evidence confidence High
Notes
Merges old: Safe AI Agent Setup (rank 28), Quote Follow-up Bot (rank 21).
Bear A$10k · 40%
Base A$66k · 40%
Bull A$180k · 20%
Profit EV 20%6.82
Demand evidence 12%8
CAC & payback 12%5
Bot automation 10%6
Willingness to pay 8%8
Recurring revenue 8%7
Time to first dollar 6%8
Gross margin 6%7
Defensibility 6%4
Regulatory / legal risk 5%6
Platform dependency 3%7
Founder fit 4%9

Demand evidence

6.02 1T. AI automation build + managed retainer for AU SMEs (trimmed down for Streetfront) trimmed for streetfront · not ranked EV A$10.8k

Streetfront "Automation Pack": one pack per industry (Tradie Automation Pack, Clinic Automation Pack, etc.), ticked once. Four groups (Win More Jobs, Smooth Jobs, Reviews & Repeat Work, Weekly Summary); every sub-block is on by default and anything the client switches off is not deployed. Email-only, no phone calls, hands-off. Runs on rented cloud services (Cloudflare Workers/Pages Functions, Resend email, an SMS provider): nothing installed on the client's side, no servers of our own. Every pack includes automatic checks every few minutes, instant alerts and self-healing retries, paid for by Streetfront. Built by Grok Build.

Customer
Existing Streetfront customers only: Australian local businesses already on a Streetfront website subscription (tradies, clinics' front desk, salons, accountants).
Price
Recurring (add-on); Discussion only, not locked: Win More Jobs about A$79, Smooth Jobs A$29, Reviews & Repeat Work A$49, Weekly Summary A$19 per month; bundle about A$139-145/mo
Assumptions
Assumption: market = Streetfront's own clients (bear 8 / base 30 / bull 90 at month 24, reused from the Streetfront entry). Attach rate bear 25% / base 40% / bull 50% = 2 / 12 / 45 packs. Blended revenue about A$115/mo per pack (most keep the default all-on bundle at about A$139-145, some switch groups off). Direct cost about A$31/mo per pack: usage (SMS, email, LLM) about A$25 (18 Oct pricing note estimate), monitoring checks/alerts/retries about A$4 (assumption, absorbed by Streetfront), Stripe about A$2.50. Net about A$1,000/yr per pack; fixed tools about A$1-2k/yr (SMS number/sender, Resend, Workers paid plan). Bear 2 x A$1k - A$1k = A$1k; base 12 x A$1k - A$1k = A$11k; bull 45 x A$1k - A$2k = A$43k.
Competitors
NiceJob, Podium, PingMate, TextBack, Buzzlink; built-in reminders in ServiceM8, Tradify, Fergus; the original #1's AU automation agencies
Biggest risk
Data access and a capped market. Quote chasers, job reminders and review requests need to know when a quote went out or a job finished; without ServiceM8/Tradify/Fergus integrations or the client forwarding something, only the enquiry reply, missed-call text and weekly summary are truly hands-off. Smooth Jobs duplicates job software many tradies already use, and Reviews & Repeat Work overlaps the live A$15/mo Review requests add-on (included in Business Plus). Revenue can never exceed Streetfront's own client count, which is zero today. Spam Act consent, Google's review-gating policy and AHPRA testimonial rules (clinics) apply.
First dollar
2-6 weeks after the first Streetfront client signs (Streetfront launches Mon 19 Oct 2026 with no clients yet; Grok Build builds the pack) · Fonty 1.5 h/wk (assumption) · evidence confidence Low
Notes
Trimmed form of #1 (Fonty, 18 Oct 2026 7:44 am AEDT). Not ranked and not gated: it is a Streetfront add-on, so read it as a lift to Streetfront's revenue per client, not as a separate business. Product name 'Automation Pack' (Fonty, 18 Oct 7:43 am AEDT); prices still discussion only.
vs original #1
vs #1: EV about A$10.8k vs A$66.4k and base A$11k vs A$66k, so roughly a sixth of the ceiling. It fails the A$40k standalone gate because the market is only Streetfront's own clients (12 packs at base) and the price is about A$139/mo instead of A$1,500 setup + A$299/mo per workflow. In return: acquisition cost is close to zero (an upsell inside an email relationship that already exists, scored 9 vs 5), Fonty's time drops from about 15 to 1.5 h/wk (assumption), there are no discovery calls or custom scoping, and churn should be lower because the pack is bundled into the website subscription (not measured). Each attached pack adds about A$84/mo net, roughly +65% on Streetfront's about A$127/mo net per client (assumption). The existing customer base is the advantage, but it is also the ceiling: if Streetfront stalls, this earns nothing.
Bear A$1k · 50%
Base A$11k · 35%
Bull A$43k · 15%
Profit EV 20%1.62
Demand evidence 12%6
CAC & payback 12%9
Bot automation 10%8
Willingness to pay 8%5
Recurring revenue 8%9
Time to first dollar 6%6
Gross margin 6%8
Defensibility 6%5
Regulatory / legal risk 5%6
Platform dependency 3%6
Founder fit 4%9

Demand evidence

6.69 2. AML/CTF Tranche 2 program + upkeep subscription EV A$51.7k

Fixed-price AML/CTF program for small real-estate, accounting and legal firms, kept current every month by bots.

Customer
Tranche 2 entities with 1-15 staff: real-estate agencies, accountants, conveyancers, small law firms.
Price
Hybrid; A$990 setup + A$79/mo upkeep (risk-assessment refresh, training log, AUSTRAC change alerts)
Assumptions
Assumption: base 40 setups/yr (A$39.6k) + 45 upkeep subscribers (A$42.7k) = A$82k revenue; minus lawyer review of master templates A$8k, PI insurance A$3k, ads A$8k, tools/fees A$4k.
Competitors
AMLCompliant, eAML (A$30/mo), AMLTranche, AMLHive (A$149/mo), AML Assured, Assemble Compliance, law firms
Biggest risk
Late and crowded: obligations started 1 July 2026, many firms have already bought, and at least 6 priced competitors exist. A wrong program exposes clients to AUSTRAC penalties, so liability and PI insurance matter.
First dollar
3-6 weeks (old privacy-kit work reusable; lawyer review needed first) · Fonty 6 h/wk (assumption) · evidence confidence High
Notes
Merges old: AML/CTF Privacy Kit (rank 4), AU Small-Business Rule-Change Radar (rank 26, alerts become a feature).
Bear A$6k · 45%
Base A$55k · 40%
Bull A$180k · 15%
Profit EV 20%5.88
Demand evidence 12%9
CAC & payback 12%6
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%7
Time to first dollar 6%7
Gross margin 6%8
Defensibility 6%4
Regulatory / legal risk 5%4
Platform dependency 3%9
Founder fit 4%7

Demand evidence

6.63 3. WordPress care plans for AU small businesses EV A$42.1k

Bots keep existing WordPress sites patched, backed up and edited by email; a natural feeder into Streetfront.

Customer
AU small businesses with an existing WordPress site and no developer.
Price
Recurring; A$89/mo (updates, backups, security, uptime, 30 min edits)
Assumptions
Assumption: base 50 clients x A$89 x 12 = A$53.4k; minus tools/backups A$4k, ads A$4k.
Competitors
Local web agencies, Visualweb, HELP4BIS, WP Buffs-type global firms
Biggest risk
Low price ceiling and lots of competitors. Hacked plugins create emergency work. Very close to Streetfront's market (synergy, but also cannibalisation).
First dollar
2-4 weeks · Fonty 4 h/wk (assumption) · evidence confidence High
Bear A$7k · 45%
Base A$45k · 40%
Bull A$140k · 15%
Profit EV 20%5.16
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%8
Willingness to pay 8%5
Recurring revenue 8%10
Time to first dollar 6%7
Gross margin 6%8
Defensibility 6%5
Regulatory / legal risk 5%8
Platform dependency 3%8
Founder fit 4%8

Demand evidence

6.58 4. Productised Google Ads management for local services EV A$52.5k

Bots build, monitor and tune search campaigns for trades and clinics, with weekly plain-English reports.

Customer
Trades and local service businesses spending A$1k-A$3k/mo on ads.
Price
Recurring; A$449/mo flat management fee (ad spend paid to Google)
Assumptions
Assumption: base 12 clients x A$449 x 12 = A$64.7k; minus tools A$3k, ads A$5k.
Competitors
Toolbox Digital, Arclight, MateFlow, hundreds of agencies, Google's own automated campaigns
Biggest risk
High churn when leads dip. Google keeps automating campaign management (Performance Max), which squeezes the value of a manager. Single-platform risk.
First dollar
2-4 weeks · Fonty 6 h/wk (assumption) · evidence confidence Medium
Notes
Streetfront overlap: could later become a Streetfront add-on; scored separately because it is not in Streetfront's plans or backlog.
Bear A$6k · 45%
Base A$57k · 40%
Bull A$180k · 15%
Profit EV 20%5.94
Demand evidence 12%8
CAC & payback 12%5
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%8
Time to first dollar 6%8
Gross margin 6%8
Defensibility 6%3
Regulatory / legal risk 5%7
Platform dependency 3%4
Founder fit 4%8

Demand evidence

5.10 4T. Productised Google Ads management for local services (trimmed down for Streetfront) trimmed for streetfront · not ranked EV A$5k

Fully automated one-time ads setup for Streetfront customers: Google text search ads plus Facebook and Instagram ads, built from 10 adaptable trade templates. No ongoing management, no phone calls; handled by email. Built after the Mon 19 Oct 2026 launch.

Customer
Existing Streetfront customers only (mainly tradies and local services) who want ads running but not a monthly retainer.
Price
One-off (add-on); ASSUMPTION: A$750 one-time for Google + Facebook + Instagram together. Real price TBD: A$450 was priced for Google only; ROADMAP.md (17 Oct) also lists a separate A$450 Meta setup with a multi-buy discount Fonty has not set, and the 18 Oct note says the Meta price is still to be confirmed. A$750 assumes a bundle discount on A$900. Ad spend is paid by the client to Google/Meta.
Assumptions
Assumption: price A$750 one-time (TBD). Setups per year at the month-24 run rate: bear 2 / base 9 / bull 25 (about 35-45% of new Streetfront clients plus a few existing ones; Streetfront client counts reused from the Streetfront entry). Net about A$690 per setup after Stripe about A$14, LLM/creative about A$10 and a 5% refund/redo allowance about A$38. Fixed tools about A$0.5-0.8k/yr. Bear 2 x A$690 - A$0.5k = A$1k; base 9 x A$690 - A$0.5k = A$6k; bull 25 x A$690 - A$0.8k = A$16k.
Competitors
AU setup-only offers (A$490-A$999+GST per the ROADMAP market check), Google's own self-serve campaigns (Smart/Performance Max), Meta's self-serve Advantage+ campaigns, the original #4's agencies
Biggest risk
Set-and-forget ads. With no ongoing management, campaigns drift and can waste the client's ad spend, and the client may blame Streetfront and cancel the website subscription. Two ad platforms' policies and account suspensions apply, and the client must grant ad-account access by email, which is a drop-off point. Ad copy must avoid misleading claims under the Australian Consumer Law. The price for Meta is not confirmed.
First dollar
4-8 weeks (build after the 19 Oct launch, then the first Streetfront client who wants ads; assumption) · Fonty 1 h/wk (assumption) · evidence confidence Low
Notes
Trimmed form of #4 (Fonty, 17 Oct 8:42 pm; expanded to Google + Facebook + Instagram 18 Oct 7:45 am AEDT). Not ranked and not gated: it is a Streetfront add-on. Price and Meta template count still to be confirmed.
vs original #4
vs #4: EV about A$5.0k vs A$52.5k and base A$6k vs A$57k. A one-time A$750 (assumption) equals about 1.7 months of the original's A$449/mo fee, earned once, so the recurring line goes from 8 to 3 and the ceiling falls by about 90%. In return: no monthly tuning or reports, no 'leads dipped, I'm cancelling' churn (there is no retainer to cancel), Fonty's time drops from about 6 to 1 h/wk (assumption), and acquisition cost is close to zero inside Streetfront (9 vs 5). Adding Meta spreads platform risk a little but adds a second policy surface. The existing customer base makes it easy to sell; the small market and the one-off price keep it small. Its main value may be making Streetfront stickier, which is not modelled here.
Bear A$1k · 50%
Base A$6k · 35%
Bull A$16k · 15%
Profit EV 20%0.75
Demand evidence 12%6
CAC & payback 12%9
Bot automation 10%8
Willingness to pay 8%3
Recurring revenue 8%3
Time to first dollar 6%6
Gross margin 6%9
Defensibility 6%3
Regulatory / legal risk 5%7
Platform dependency 3%4
Founder fit 4%8

Demand evidence

6.57 5. Podcast & video repurposing retainer EV A$51.1k

One upload in, a month of content out: bots cut, caption, title and schedule; human-quality checks on hooks.

Customer
B2B podcasters, coaches and consultants with a weekly show.
Price
Recurring; A$450/mo (clips, captions, chapters, show notes, thumbnails, newsletter draft)
Assumptions
Assumption: base 12 clients x A$450 x 12 = A$64.8k; minus tools/GPU A$6k, ads A$4k.
Competitors
Podcast Growth Studio, Partnr, Kult Media, Opus Clip (self-serve)
Biggest risk
Self-serve clip tools are cheap. The service only survives if output quality and 'done for me' convenience beat DIY. Expect 5-8% monthly churn (MicroConf benchmark range).
First dollar
2-4 weeks · Fonty 6 h/wk (assumption) · evidence confidence Medium
Notes
Merges old: YouTube Description pack, Thumbnail pack, Long-video-to-Shorts, VTuber highlight clips, Video helper (service form).
Bear A$8k · 45%
Base A$55k · 40%
Bull A$170k · 15%
Profit EV 20%5.83
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%8
Willingness to pay 8%6
Recurring revenue 8%8
Time to first dollar 6%8
Gross margin 6%8
Defensibility 6%3
Regulatory / legal risk 5%8
Platform dependency 3%6
Founder fit 4%8

Demand evidence

6.56 6. Real-estate listing media pack (staging, video, copy) EV A$50.9k

ComfyUI pipeline turns listing photos into staged images, a short reel and copy within 24h.

Customer
Independent real-estate agencies (1-10 agents).
Price
Recurring; A$399/mo agency plan (10 listings: virtual staging, declutter, twilight, listing reel, copy)
Assumptions
Assumption: base 15 agencies x A$399 x 12 = A$71.8k; minus GPU/API A$8k, human QA A$8k, ads A$6k.
Competitors
BoxBrownie (AU-founded), reimg, Styldod, local photographers
Biggest risk
BoxBrownie is cheap, pay-as-you-go and loved by agents. Staged images must be disclosed (misleading-conduct risk under consumer law), and AI artefacts in property photos damage trust quickly.
First dollar
4-8 weeks · Fonty 5 h/wk (assumption) · evidence confidence High
Notes
Merges old: AI Virtual Staging (rank 50).
Bear A$2k · 45%
Base A$50k · 40%
Bull A$200k · 15%
Profit EV 20%5.82
Demand evidence 12%8
CAC & payback 12%6
Bot automation 10%8
Willingness to pay 8%6
Recurring revenue 8%7
Time to first dollar 6%6
Gross margin 6%8
Defensibility 6%3
Regulatory / legal risk 5%6
Platform dependency 3%8
Founder fit 4%8

Demand evidence

6.55 7. Streetfront (AU local-business website subscription) EV A$41.6k

Done-for-you website for local businesses, changed by email, run by bots.

Customer
Australian sole traders and small local businesses (tradies, salons, cafes).
Price
Recurring; A$79 / A$159 / A$249 a month (add-ons inside, incl. planned Bookings)
Assumptions
Assumption: ARPU about A$150/mo blended; 85% kept after hosting, AI, SMS, Stripe; fixed tools A$2-5k/yr. Bear 8 clients, base 30, bull 90 at month 24.
Competitors
TradeKick, Congero, SiteNest, ONYA, TradieWebsiteHQ, Wix/Squarespace DIY
Biggest risk
Price: Essentials A$79 is above most rivals (A$15-A$99), so conversion depends on the email-only service feeling clearly better. Spam Act limits cold outreach; no clients yet, so churn is unknown.
First dollar
2-8 weeks (built; the first sale is a trust/sales problem, not a build problem) · Fonty 6 h/wk (assumption) · evidence confidence Medium
Notes
Old rank 1 (re-scored on the new standard). Bookings price conflict: brief says A$29/mo, MASTER.md says A$49/mo (decided 15 Oct); add-ons are inside these figures either way.
Bear A$10k · 45%
Base A$43k · 40%
Bull A$133k · 15%
Profit EV 20%5.12
Demand evidence 12%8
CAC & payback 12%4
Bot automation 10%7
Willingness to pay 8%6
Recurring revenue 8%10
Time to first dollar 6%7
Gross margin 6%8
Defensibility 6%4
Regulatory / legal risk 5%8
Platform dependency 3%7
Founder fit 4%9

Demand evidence

6.84 7F. Streetfront (full solution) streetfront full solution · not ranked EV A$67.7k

Streetfront (the email-only website subscription for Australian local businesses, launching Mon 19 Oct 2026) treated as one solution together with all its planned add-ons that are not built yet: Bookings, Automation Pack, one-time Ad Setup (Google, Facebook, Instagram), Site Care, AI Phone Assistant and Email safety check.

Customer
Australian sole traders and small local businesses (tradies, salons, cafes, clinics' front desk), plus businesses that keep their own WordPress site (Site Care).
Price
Recurring + one-off add-ons; Plans A$79 / A$159 / A$249 a month plus the 6 planned add-ons below (prices as listed; undecided ones are assumptions)
Assumptions
Assumption: Streetfront core reused unchanged (bear A$10k / base A$43k / bull A$133k: 8 / 30 / 90 clients at about A$150/mo). Planned add-ons add A$2k / A$29.5k / A$135k (per add-on below; #1T and #4T reused). Less extra support and integration overhead from running 7 products (assumption): A$2k / A$4k / A$10k. Site Care is counted only as a small cross-sell (6 clients at base); its full standalone case is #3 and is not double counted. Bull assumes high attach on every add-on at once, which is optimistic because they share the same client pool.
Competitors
Website rivals (TradeKick, Congero, SiteNest, ONYA, TradieWebsiteHQ, Wix/Squarespace), plus each add-on's rivals (NiceJob, Podium, ServiceM8/Tradify/Fergus, ad agencies, WordPress care agencies, AI receptionists)
Biggest risk
Focus and the shared client pool. Every add-on's revenue depends on Streetfront winning clients (zero today, and CAC is Streetfront's weakest score), so the parts fail together. Seven products for one founder means more build, support and compliance surface (Spam Act, AHPRA, ACL ad claims, call recording and health-records law for the Phone Assistant). Fonty's time rises to about 14 h/wk (assumption).
First dollar
2-8 weeks for the core (launches 19 Oct); add-ons follow over months (Ad Setups and Site Care after 23 Oct; Phone Assistant gated) · Fonty 14 h/wk (assumption) · evidence confidence Low
Notes
Composite, added 18 Oct 2026 7:52 am AEDT at Fonty's request. Not ranked: it overlaps the Streetfront original, #1T, #4T and part of #3. Streetfront original (#7) is unchanged.
vs original #7
vs Streetfront #7: base A$68k vs A$43k and EV about A$67.7k vs A$41.6k, because the add-ons lift revenue per client on the same 8 / 30 / 90 clients. The cost is focus: about 14 vs 6 h/wk of Fonty's time, six more products to build and support, more regulatory surface (score 6 vs 8) and less automation (6 vs 7). vs #1 (EV A$66.4k): similar EV with a higher score, but most of its upside sits in the bull case and on Streetfront's unproven client count; the most likely single outcome (50%) is the bear case, about A$10k. vs the trimmed entries: #1T and #4T are inside this total; on their own they add A$11k and A$6k at base. The existing-customer advantage applies to every add-on, but so does the ceiling: no Streetfront clients means no add-on revenue.
Planned add-ons
Add-onWhat it isPriceStatusNet/yr bear / base / bull (assumption)
Streetfront BookingsStreetfront's own simple booking system for non-clinic businesses (tradies, salons) with no booking tool; texts shared with enquiry alerts.A$29/mo per Fonty's 18 Oct brief (MASTER.md / MASTER-FACTS.md still say A$49/mo, decided 15 Oct: conflict to resolve); included in Business PlusPlanned, 'coming soon' on the site, not builtA$0 / A$3k / A$15k
Automation Pack (#1T)Per-industry pack: Win More Jobs, Smooth Jobs, Reviews & Repeat Work, Weekly Summary; all on by default, email-only, self-monitoring.Discussion only: about A$79/29/49/19 per group, bundle about A$139-145/mo (assumption until locked)Planned (Grok Build), not builtA$1k / A$11k / A$43k
One-time Ad Setup: Google + Facebook + Instagram (#4T)Fully automated one-time campaign setup from 10 adaptable trade templates; no ongoing management, no calls.Google A$450 + Meta A$450 listed separately (ROADMAP 17 Oct), multi-buy discount not set; modelled as A$750 for all three (assumption)TO DO: build after the 19 Oct launch (from Thu 23 Oct), not builtA$1k / A$6k / A$16k
Site Care (WordPress care plan)Updates, backups, security, uptime and 30 min edits a month for businesses that keep their own WordPress site (not Streetfront sites, which already include care).A$89/mo (ROADMAP 17 Oct)TO DO, about 1 week build, not builtA$0 / A$5k / A$21k
AI Phone Assistant (Basic / Plus / Pro)AI answers the client's calls: takes messages, takes booking/quote requests, or books live.Draft: A$189 / A$249 / A$329 per month + A$390 / A$490 / A$790 setup (MASTER.md §E; site shows waitlist with no prices)Draft and gated (lawyer check, insurance, DPAs, pilot after first paying clients), not builtA$0 / A$3.5k / A$35k
Email safety checkSPF/DKIM/DMARC setup plus a monthly spoof watch on the client's domain.A$15/mo or A$99 setup (suggested, not final)On hold (with the AI Phone Assistant), not builtA$0 / A$1k / A$5k

Already live and already inside Streetfront's A$150/mo ARPU assumption: Google & AI visibility, Scam watch, Review requests, SMS enquiry alerts, Extra page, Extra languages. Parked, not counted: Website Accessibility Check (A$149 report, IDEA-BANK #31), Multilingual Pages (now the live Extra languages). Coming soon but not an add-on: yearly billing.

Bear A$10k · 50%
Base A$68.5k · 35%
Bull A$258k · 15%
Profit EV 20%6.88
Demand evidence 12%8
CAC & payback 12%5
Bot automation 10%6
Willingness to pay 8%7
Recurring revenue 8%10
Time to first dollar 6%7
Gross margin 6%7
Defensibility 6%5
Regulatory / legal risk 5%6
Platform dependency 3%6
Founder fit 4%8

Demand evidence

6.54 8. LinkedIn ghostwriting retainer for AU founders & advisers EV A$57.5k

Bots turn a monthly interview plus the client's notes into posts in their voice; Fonty does the interview and the final pass.

Customer
AU founders, accountants, financial advisers, consultants.
Price
Recurring; A$1,200/mo (12 posts from a monthly 30-min voice interview)
Assumptions
Assumption: base 5 clients x A$1,200 x 12 = A$72k; minus tools A$2k, ads A$5k.
Competitors
Global ghostwriting agencies, freelancers, AI post tools (Taplio etc.)
Biggest risk
Needs Fonty's time and taste (interviews, voice matching). Depends on LinkedIn's reach, and AI-sounding posts are now penalised by readers.
First dollar
2-4 weeks · Fonty 12 h/wk (assumption) · evidence confidence Medium
Bear A$10k · 45%
Base A$65k · 40%
Bull A$180k · 15%
Profit EV 20%6.31
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%6
Willingness to pay 8%9
Recurring revenue 8%7
Time to first dollar 6%8
Gross margin 6%9
Defensibility 6%3
Regulatory / legal risk 5%8
Platform dependency 3%4
Founder fit 4%6

Demand evidence

6.53 9. Selective-entry & scholarship exam practice platform (VIC/NSW) EV A$52.9k

Unlimited ACER/EduTest-style practice with AI-marked writing and weak-spot drills, built in Melbourne.

Customer
Parents of Year 5-8 students sitting VIC selective-entry, NSW selective/OC and scholarship tests.
Price
One-off (annual); A$199 per 12-month pass (adaptive practice, full mocks, writing feedback)
Assumptions
Assumption: base 400 buyers x A$199 = A$79.6k (1.7% of ~23,400 yearly candidates); minus ads A$18k, tools A$4k, fees A$2.4k.
Competitors
EduTest (official), EduSpark, GetSelectly, Strive, Curious4ever, tutoring colleges
Biggest risk
Seasonal: sales cluster before exam dates. Parents trust tutoring brands and results. Question quality must match real tests, or reviews will sink it. Children's data needs care.
First dollar
8-12 weeks (question bank + launch before exam season) · Fonty 4 h/wk (assumption) · evidence confidence High
Notes
Takes the education demand from killed old ideas (worksheets, study helpers).
Bear A$2k · 45%
Base A$55k · 40%
Bull A$200k · 15%
Profit EV 20%5.97
Demand evidence 12%8
CAC & payback 12%6
Bot automation 10%9
Willingness to pay 8%6
Recurring revenue 8%4
Time to first dollar 6%5
Gross margin 6%9
Defensibility 6%4
Regulatory / legal risk 5%7
Platform dependency 3%7
Founder fit 4%8

Demand evidence

6.47 10. E-commerce email & SMS flows (Klaviyo) retainer EV A$54.8k

Bots write, design and A/B test welcome, abandoned-cart and win-back flows plus weekly campaigns.

Customer
Shopify brands doing A$500k-A$5m a year (AU + global).
Price
Recurring; A$2,500 flow build + A$1,500/mo campaigns
Assumptions
Assumption: base 4 retainers (A$72k) + 6 builds (A$15k); minus tools A$3k, ads A$6k, design contractor A$8k; churn trims to about A$60k.
Competitors
Klaviyo partner agencies (many), freelancers, Klaviyo's own AI features
Biggest risk
Results are visible in revenue, so poor copy gets fired fast. Agencies are plentiful, and Klaviyo is adding built-in AI generation.
First dollar
3-6 weeks · Fonty 8 h/wk (assumption) · evidence confidence Medium
Bear A$5k · 45%
Base A$60k · 40%
Bull A$190k · 15%
Profit EV 20%6.11
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%7
Willingness to pay 8%9
Recurring revenue 8%7
Time to first dollar 6%6
Gross margin 6%7
Defensibility 6%4
Regulatory / legal risk 5%7
Platform dependency 3%6
Founder fit 4%7

Demand evidence

6.45 11. AI-first executive assistant service EV A$44.5k

The same kind of bot that serves Fonty, sold to busy professionals at a fraction of a human EA's cost.

Customer
AU founders, partners in small firms, consultants.
Price
Recurring; A$600/mo (inbox triage, calendar, travel, research, reminders)
Assumptions
Assumption: base 8 clients x A$600 x 12 = A$57.6k; minus API/tools A$8k.
Competitors
Human VA firms (Online Officer, Gram Pacific, VAssistMe), AI assistants built into Gmail/Outlook
Biggest risk
Trust: full inbox access means one mistake or breach ends the business. Big-tech assistants keep improving for free.
First dollar
2-4 weeks · Fonty 8 h/wk (assumption) · evidence confidence Medium
Bear A$3k · 50%
Base A$50k · 35%
Bull A$170k · 15%
Profit EV 20%5.34
Demand evidence 12%6
CAC & payback 12%5
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%9
Time to first dollar 6%8
Gross margin 6%8
Defensibility 6%5
Regulatory / legal risk 5%5
Platform dependency 3%7
Founder fit 4%9

Demand evidence

6.41 12. Rank-and-rent local lead-gen sites EV A$48.8k

Bots build and rank local service sites (e.g. 'concreter Geelong'), then rent the phone leads to one local business.

Customer
Trades in regional AU cities with high job values.
Price
Recurring; A$500-A$1,000/mo per site rented to one trade business
Assumptions
Assumption: base 8 rented sites x A$700 x 12 = A$67.2k; minus domains/hosting/call tracking A$4k, content A$3k, sites that never rank A$2k.
Competitors
Lead-gen networks (hipages, Oneflare, ServiceSeeking), local SEO agencies
Biggest risk
Single platform: one Google update or AI Overviews can wipe out the rent. Takes 6-12 months before the first dollar. It also competes for the same buyers as Streetfront.
First dollar
6-12 months (ranking time) · Fonty 4 h/wk (assumption) · evidence confidence Medium
Bear A$3k · 50%
Base A$58k · 35%
Bull A$180k · 15%
Profit EV 20%5.66
Demand evidence 12%7
CAC & payback 12%7
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%8
Time to first dollar 6%3
Gross margin 6%9
Defensibility 6%5
Regulatory / legal risk 5%6
Platform dependency 3%2
Founder fit 4%8

Demand evidence

6.41 13. Care-sector policy & audit-pack subscription (NDIS + aged care) EV A$42k

Living policy library mapped to the NDIS Practice Standards and the strengthened Aged Care Quality Standards, updated by bots when rules change.

Customer
Small registered NDIS providers and Support-at-Home aged-care providers.
Price
Recurring; A$129/mo (policies, procedures, forms, audit evidence checklist, rule-change updates)
Assumptions
Assumption: base 45 subscribers x A$129 x 12 = A$69.7k; minus expert review A$10k, PI A$3k, ads A$8k, tools A$2k.
Competitors
Standards Wise, Provider Institute, Ageing Australia QMS, AgedCare PolicyPath, ProviderPass, Bluetail
Biggest risk
High stakes: a wrong policy can contribute to a participant-safety incident or a failed audit. Needs a qualified reviewer, and incumbents already exist at A$110-A$1,000/mo.
First dollar
6-10 weeks · Fonty 5 h/wk (assumption) · evidence confidence High
Notes
Merges old: NDIS Provider Document Pack (rank 43).
Bear A$0.5k · 45%
Base A$46k · 40%
Bull A$156k · 15%
Profit EV 20%5.15
Demand evidence 12%8
CAC & payback 12%6
Bot automation 10%7
Willingness to pay 8%6
Recurring revenue 8%9
Time to first dollar 6%6
Gross margin 6%8
Defensibility 6%5
Regulatory / legal risk 5%3
Platform dependency 3%9
Founder fit 4%6

Demand evidence

6.34 14. DA & building-lead intelligence (all-council) EV A$45.8k

Daily feed of new development applications and approvals, classified by trade, value and stage, for builders, trades and suppliers.

Customer
Builders, pool/solar/landscaping/roofing trades, building-supply reps.
Price
Recurring; A$149/mo per region (vs Cordell A$577.50/mo)
Assumptions
Assumption: base 35 subscribers x A$149 x 12 = A$62.6k; minus scraper upkeep/infra A$6k, ads A$8k.
Competitors
Cordell Connect (Cotality), BCI LeadManager, DALeads, PlanningAlerts
Biggest risk
Data upkeep: ~80 council portals change without notice and some forbid scraping in their terms. Applicant names are personal information under the Privacy Act.
First dollar
10-16 weeks (council coverage must be built first) · Fonty 5 h/wk (assumption) · evidence confidence Medium
Notes
Merges old: DA Lead Alerts (rank 44).
Bear A$4k · 50%
Base A$48k · 35%
Bull A$180k · 15%
Profit EV 20%5.43
Demand evidence 12%7
CAC & payback 12%6
Bot automation 10%6
Willingness to pay 8%7
Recurring revenue 8%9
Time to first dollar 6%4
Gross margin 6%8
Defensibility 6%6
Regulatory / legal risk 5%6
Platform dependency 3%5
Founder fit 4%7

Demand evidence

6.33 15. AI-first customer support desk for online stores EV A$43.5k

Bots answer order, return and product questions in the client's helpdesk; humans handle escalations.

Customer
Shopify stores with 200-1,000 tickets a month.
Price
Recurring; A$790/mo (email/chat, up to ~500 tickets, human escalation)
Assumptions
Assumption: base 7 clients x A$790 x 12 = A$66.4k; minus tools A$6k, part-time escalation contractor A$12k.
Competitors
Assistify, Careful Reply, Chirpish, eesel, Gorgias/Zendesk AI (self-serve)
Biggest risk
Helpdesks sell AI agents directly, so the service is a convenience layer. Bad answers on refunds create consumer-law issues for the client.
First dollar
3-6 weeks · Fonty 6 h/wk (assumption) · evidence confidence Medium
Bear A$4k · 50%
Base A$48k · 35%
Bull A$165k · 15%
Profit EV 20%5.27
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%9
Time to first dollar 6%7
Gross margin 6%6
Defensibility 6%4
Regulatory / legal risk 5%7
Platform dependency 3%7
Founder fit 4%7

Demand evidence

6.32 16. AI architectural & facade renders for builders EV A$49.8k

From plans or sketches to photoreal exterior/interior renders in 48h using ComfyUI with human touch-up.

Customer
Small home builders, draftspeople, renovators, building designers.
Price
Recurring-ish; A$149 per image, A$590 for 5 (vs A$250-A$2,000 studios)
Assumptions
Assumption: base 450 images/yr x A$149 = A$67k; minus GPU/API A$3k, touch-up contractor A$10k, ads A$8k.
Competitors
3D Design Studios, Kado3D, render studios, mnml.ai/ReRender (DIY)
Biggest risk
Accuracy: AI renders invent windows and materials, and builders need them to match the plans. Cheap DIY tools put a ceiling on price.
First dollar
2-4 weeks · Fonty 6 h/wk (assumption) · evidence confidence Medium
Bear A$3k · 45%
Base A$46k · 40%
Bull A$200k · 15%
Profit EV 20%5.73
Demand evidence 12%7
CAC & payback 12%6
Bot automation 10%7
Willingness to pay 8%6
Recurring revenue 8%5
Time to first dollar 6%7
Gross margin 6%8
Defensibility 6%3
Regulatory / legal risk 5%7
Platform dependency 3%8
Founder fit 4%9

Demand evidence

6.32 17. Car-dealer inventory photo & video automation EV A$46k

Background replacement, consistent studio look, 360 spin and short video for every stock car, pushed to listings.

Customer
AU franchised and large used-car dealers.
Price
Recurring; A$399/mo per rooftop
Assumptions
Assumption: base 12 rooftops x A$399 x 12 = A$57.5k; minus GPU/API A$5k, ads/trade shows A$5k.
Competitors
Spyne, Phyron, Pixelz, dealer-platform add-ons (Carsales/Autogate ecosystem)
Biggest risk
Long B2B sales cycle with dealer groups. Integrations with listing feeds decide the deal, and Spyne is well funded. No AU price benchmark was found, so A$399 is an assumption.
First dollar
10-16 weeks (dealer pilots, feed integration) · Fonty 5 h/wk (assumption) · evidence confidence Low
Bear A$2k · 50%
Base A$47k · 35%
Bull A$190k · 15%
Profit EV 20%5.45
Demand evidence 12%7
CAC & payback 12%4
Bot automation 10%8
Willingness to pay 8%7
Recurring revenue 8%9
Time to first dollar 6%4
Gross margin 6%8
Defensibility 6%5
Regulatory / legal risk 5%7
Platform dependency 3%6
Founder fit 4%7

Demand evidence

6.31 18. Tender & grant response writing (AI-drafted, human-edited) EV A$52k

Fixed-price tender and grant responses for SMEs: bots read the pack and draft from the client's capability library; Fonty edits.

Customer
AU SMEs bidding on council, state and federal work; community groups applying for grants.
Price
One-off projects; A$1,200 (RFQ/EOI) to A$2,400 (standard tender); grant applications from A$900
Assumptions
Assumption: base 40 jobs x A$1,800 avg = A$72k; minus ads A$8k, tools A$2k, contract reviewer on big bids A$7k.
Competitors
Savva Tenders, The Tender Team, Tenderwise, Optimax, freelance bid writers
Biggest risk
Labour heavy: about 15 hours a week of Fonty's time at base, and his name is on bids he cannot fully check for every industry. Clients judge on win rate, and losing streaks cause churn.
First dollar
1-3 weeks (no build needed) · Fonty 15 h/wk (assumption) · evidence confidence High
Notes
Merges old: Tender Match Digest (rank 12), Grant Alerts (rank 56).
Bear A$8k · 40%
Base A$55k · 45%
Bull A$160k · 15%
Profit EV 20%5.9
Demand evidence 12%8
CAC & payback 12%6
Bot automation 10%5
Willingness to pay 8%9
Recurring revenue 8%3
Time to first dollar 6%8
Gross margin 6%7
Defensibility 6%3
Regulatory / legal risk 5%8
Platform dependency 3%9
Founder fit 4%6

Demand evidence

6.20 19. Rental condition reports from video (PM back-office) EV A$45.7k

Turns a 10-minute walk-through video into a room-by-room entry/exit condition report with stills.

Customer
Property-management agencies in VIC/NSW.
Price
Recurring; A$69 per report (PM records a video walk-through; bots write the report)
Assumptions
Assumption: base 4 agencies x 15 reports/mo x A$69 x 12 = A$49.7k; minus GPU/API A$3k, QA A$5k.
Competitors
Outsourced inspectors, inspection apps (SnapInspect, Inspection Express)
Biggest risk
Bond disputes: reports are tribunal evidence, so an AI miss costs the agency money. Inspection apps may add the same AI feature (not verified).
First dollar
4-8 weeks · Fonty 6 h/wk (assumption) · evidence confidence Low
Bear A$2k · 50%
Base A$42k · 35%
Bull A$200k · 15%
Profit EV 20%5.43
Demand evidence 12%7
CAC & payback 12%6
Bot automation 10%7
Willingness to pay 8%5
Recurring revenue 8%8
Time to first dollar 6%6
Gross margin 6%8
Defensibility 6%4
Regulatory / legal risk 5%5
Platform dependency 3%8
Founder fit 4%6

Demand evidence

6.16 20. Modern Slavery Statement drafting (annual) EV A$42k

Bots map supply chains from spend data and draft a board-ready statement covering the mandatory criteria, refreshed every year.

Customer
Entities with A$100m+ revenue that must report under the Modern Slavery Act, plus their suppliers.
Price
Recurring (annual); A$3,900 per statement (vs A$9,900+GST sprint)
Assumptions
Assumption: base 14 statements x A$3,900 = A$54.6k; minus specialist review A$5k, ads A$4k.
Competitors
ESG consultancies (ESGandI, Hikari), law firms (LegalVision), Big 4
Biggest risk
Buyers are large companies: procurement, credibility and board sign-off make a solo founder a hard sell. The number of reporting entities was not verified (assumption).
First dollar
8-12 weeks (credibility, first case study) · Fonty 10 h/wk (assumption) · evidence confidence Low
Bear A$6k · 50%
Base A$45k · 35%
Bull A$155k · 15%
Profit EV 20%5.15
Demand evidence 12%6
CAC & payback 12%6
Bot automation 10%7
Willingness to pay 8%9
Recurring revenue 8%6
Time to first dollar 6%5
Gross margin 6%8
Defensibility 6%4
Regulatory / legal risk 5%6
Platform dependency 3%9
Founder fit 4%5

Demand evidence

6.15 21. RTO learning & assessment resources (AI-drafted, expert-validated) EV A$42.8k

Unit-mapped learner guides and assessment tools for VET units, drafted by bots and signed off by an industry expert.

Customer
Australia's ~4,000 registered training organisations (RTOs).
Price
One-off licences; A$450-A$900 per unit licence; updates when training packages change
Assumptions
Assumption: base 120 unit licences/yr at A$450 avg = A$54k; minus subject-expert validation (~A$150/unit, 40 units) A$6k, ads A$4k, tools A$2k.
Competitors
RTO Works, RTO Materials, RTO Warehouse, Learn for Work, Edubytes
Biggest risk
Price collapse: RTO Warehouse already sells at A$20/unit, and AI makes generic resources cheap. Weak resources make an RTO fail its ASQA audit, so quality and expert sign-off are not optional. Fonty has no VET background.
First dollar
8-12 weeks (first units built and validated before any sale) · Fonty 8 h/wk (assumption) · evidence confidence Medium
Bear A$1k · 45%
Base A$42k · 40%
Bull A$170k · 15%
Profit EV 20%5.21
Demand evidence 12%7
CAC & payback 12%7
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%4
Time to first dollar 6%5
Gross margin 6%9
Defensibility 6%4
Regulatory / legal risk 5%6
Platform dependency 3%9
Founder fit 4%5

Demand evidence

6.12 22. AI UGC-style video ad creatives retainer EV A$55.5k

Done-for-you short video ads (AI presenters, product b-roll, captions) for DTC brands that don't want to run the tools themselves.

Customer
Shopify DTC brands spending A$5k+/mo on Meta/TikTok ads (AU + global).
Price
Recurring; A$1,200/mo (12-20 ad variants + hooks + testing report)
Assumptions
Assumption: base 5 retainers x A$1,200 x 12 = A$72k; minus API/GPU A$7k, ads A$8k.
Competitors
Arcads, Creatify, MakeUGC (self-serve), creative agencies, human UGC marketplaces
Biggest risk
No moat (brands can buy the same tools for US$39-US$149/mo) and churn is high. Fake 'customer testimonial' videos can breach consumer law and platform ad policies, so scripts must not pose as real customers.
First dollar
2-4 weeks · Fonty 8 h/wk (assumption) · evidence confidence Medium
Bear A$6k · 45%
Base A$57k · 40%
Bull A$200k · 15%
Profit EV 20%6.16
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%7
Willingness to pay 8%8
Recurring revenue 8%6
Time to first dollar 6%7
Gross margin 6%7
Defensibility 6%2
Regulatory / legal risk 5%4
Platform dependency 3%5
Founder fit 4%8

Demand evidence

6.09 23. Website accessibility monitoring + remediation EV A$42k

Weekly WCAG 2.2 AA scans with plain-English fix lists and bot-made code fixes for councils, NFPs, schools and SMEs.

Customer
Councils, universities/TAFEs, NFPs and mid-size businesses with DDA exposure.
Price
Recurring; A$299/mo monitoring + remediation at A$150/hr
Assumptions
Assumption: base 10 orgs x A$299 x 12 = A$35.9k + remediation A$15k; minus tools A$4k, ads A$4k.
Competitors
Siteimprove, Askem, A11ytek, Aelira, Intopia (consultancy), accessiBe overlays
Biggest risk
Public-sector procurement is slow and favours registered suppliers. Automated scans only catch part of WCAG issues, so claims must be modest.
First dollar
3-6 months (procurement cycles) · Fonty 6 h/wk (assumption) · evidence confidence Medium
Notes
Merges old: Website Accessibility Check (rank 25).
Bear A$3k · 50%
Base A$43k · 35%
Bull A$170k · 15%
Profit EV 20%5.15
Demand evidence 12%6
CAC & payback 12%4
Bot automation 10%7
Willingness to pay 8%7
Recurring revenue 8%9
Time to first dollar 6%4
Gross margin 6%8
Defensibility 6%5
Regulatory / legal risk 5%7
Platform dependency 3%9
Founder fit 4%6

Demand evidence

5.99 24. Essential Eight baseline + cyber policy subscription EV A$44.5k

Automated Essential Eight self-assessment from Microsoft 365 data plus policies and a roadmap. It is not an independent audit.

Customer
Small firms asked by insurers or government buyers to show Essential Eight progress.
Price
Hybrid; A$990 baseline (ML1 gap report + policies) + A$99/mo monitoring
Assumptions
Assumption: base 30 baselines (A$29.7k) + 30 monitoring subs (A$35.6k); minus PI insurance A$4k, ads A$8k, tools A$3k.
Competitors
MSPs (Edos, AlienIT, Cliffside, Black Shard), Huntress-style tools
Biggest risk
Liability: if a client is breached after a 'baseline', blame follows. Must be positioned as self-assessment support. Buyers often prefer their MSP.
First dollar
6-10 weeks · Fonty 6 h/wk (assumption) · evidence confidence Medium
Notes
Merges old: SMB scam shield, AI-native security suite, Privacy & Security Audit Kit.
Bear A$0 · 50%
Base A$50k · 35%
Bull A$180k · 15%
Profit EV 20%5.34
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%6
Willingness to pay 8%7
Recurring revenue 8%7
Time to first dollar 6%6
Gross margin 6%8
Defensibility 6%4
Regulatory / legal risk 5%4
Platform dependency 3%8
Founder fit 4%6

Demand evidence

5.98 25. Childcare (ECEC) policy & compliance subscription EV A$40.3k

NQF-mapped policies, procedures and audit checklists for childcare and OSHC services, kept current by bots.

Customer
Independent long-day-care, family day care and OSHC services.
Price
Recurring; A$390 per service per year (undercuts A$495-A$770 incumbents)
Assumptions
Assumption: base 140 services x A$390 = A$54.6k; minus ECEC expert review A$6k, ads A$4k, tools A$1.6k.
Competitors
The Desktop (Childcare Centre Desktop), Ageing/ECEC consultancies
Biggest risk
One strong incumbent (The Desktop) that is cheap enough already. Undercutting on price is the only obvious angle, which is a weak position.
First dollar
8-12 weeks · Fonty 4 h/wk (assumption) · evidence confidence Medium
Bear A$1k · 50%
Base A$43k · 35%
Bull A$165k · 15%
Profit EV 20%5.02
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%7
Willingness to pay 8%4
Recurring revenue 8%9
Time to first dollar 6%5
Gross margin 6%9
Defensibility 6%4
Regulatory / legal risk 5%5
Platform dependency 3%9
Founder fit 4%5

Demand evidence

5.91 26. GTM research & enrichment (Clay-style) service EV A$47.7k

Bots build enriched, scored prospect lists and CRM routing for B2B SaaS and agencies. The client does any outreach, inside its own laws.

Customer
B2B SaaS and agencies (mostly US/UK/AU).
Price
Recurring; A$2,500/mo (vs US$5,000+/mo agencies)
Assumptions
Assumption: base 2-3 clients averaging A$6.5k/mo combined = A$78k; minus data/tool credits A$20k, ads A$6k.
Competitors
Clay partner agencies, RevOps freelancers, in-house GTM engineers
Biggest risk
Outbound is regulated (Spam Act, CAN-SPAM, GDPR), and buyers expect booked meetings, not just lists. Few clients means a single churn halves profit.
First dollar
4-8 weeks · Fonty 10 h/wk (assumption) · evidence confidence Low
Bear A$2k · 50%
Base A$52k · 35%
Bull A$190k · 15%
Profit EV 20%5.58
Demand evidence 12%7
CAC & payback 12%4
Bot automation 10%6
Willingness to pay 8%9
Recurring revenue 8%7
Time to first dollar 6%6
Gross margin 6%7
Defensibility 6%3
Regulatory / legal risk 5%4
Platform dependency 3%5
Founder fit 4%7

Demand evidence

5.77 27. Shopify migrations & builds (Neto/Maropost first) EV A$39k

Bot-run product, customer, order and URL-redirect migration to Shopify, with a theme set-up, for small AU retailers.

Customer
AU retailers on Neto/Maropost or WooCommerce with fewer than 2,000 SKUs.
Price
One-off projects; A$2,990 fixed migration (vs US$2,500-A$6,497+)
Assumptions
Assumption: base 20 migrations x A$2,990 = A$59.8k; minus tools A$3k, ads A$8k, contract developer A$6k. Shopify partner revenue share not counted.
Competitors
Ruby Digital, Studio Slate, 23 Digital, Turnaround, freelancers, Shopify's own import tools
Biggest risk
Finite and shrinking pool (the number of Neto stores is not verified). Integrations (ERP, POS) blow up fixed prices. EV is just under A$40k even though the base case passes.
First dollar
4-8 weeks · Fonty 10 h/wk (assumption) · evidence confidence Low
Bear A$6k · 50%
Base A$43k · 35%
Bull A$140k · 15%
Profit EV 20%4.91
Demand evidence 12%5
CAC & payback 12%6
Bot automation 10%6
Willingness to pay 8%9
Recurring revenue 8%3
Time to first dollar 6%6
Gross margin 6%7
Defensibility 6%4
Regulatory / legal risk 5%8
Platform dependency 3%7
Founder fit 4%7

Demand evidence

5.70 28. Conveyancing back-office support (AI-first) EV A$41k

Bots do the paperwork for small conveyancing practices under the licensed conveyancer's supervision.

Customer
Sole and small conveyancing practices in VIC/NSW.
Price
Recurring; A$150 per file (searches, contract checklist, document assembly, settlement prep)
Assumptions
Assumption: base 350 files x A$150 = A$52.5k; minus tools/insurance A$6k, ads A$4k.
Competitors
Workflow Conveyancing, BMVA, Unison Outsourcing, offshore VAs
Biggest risk
Settlement fraud and cyber risk (access to trust-account workflows). Licensing means everything runs under the client's supervision, and errors cost real money. Labour heavy.
First dollar
6-10 weeks · Fonty 12 h/wk (assumption) · evidence confidence Low
Bear A$3k · 50%
Base A$42k · 35%
Bull A$165k · 15%
Profit EV 20%5.07
Demand evidence 12%6
CAC & payback 12%6
Bot automation 10%5
Willingness to pay 8%6
Recurring revenue 8%8
Time to first dollar 6%5
Gross margin 6%7
Defensibility 6%5
Regulatory / legal risk 5%4
Platform dependency 3%7
Founder fit 4%5

Demand evidence

5.67 29. Planning report drafting (Statement of Environmental Effects) EV A$43.2k

Bots draft the SEE against the council's LEP/DCP controls from plans and site data; a contract planner reviews before delivery.

Customer
Homeowners, draftspeople and small builders lodging residential DAs (NSW first, then VIC planning reports).
Price
One-off projects; A$650 per residential SEE (vs A$500-A$2,500 + GST town planners)
Assumptions
Assumption: base 110 reports x A$650 = A$71.5k; minus planner review A$150/report A$16.5k, ads A$10k, PI A$3k.
Competitors
instantSEE, Planna, local town planners
Biggest risk
Productised competitors (instantSEE, Planna) already exist. A refused DA leads to refund demands. Council controls differ for every LGA, so automation is partial.
First dollar
6-10 weeks · Fonty 10 h/wk (assumption) · evidence confidence Medium
Bear A$3k · 50%
Base A$42k · 35%
Bull A$180k · 15%
Profit EV 20%5.24
Demand evidence 12%7
CAC & payback 12%6
Bot automation 10%6
Willingness to pay 8%7
Recurring revenue 8%3
Time to first dollar 6%6
Gross margin 6%7
Defensibility 6%3
Regulatory / legal risk 5%5
Platform dependency 3%7
Founder fit 4%6

Demand evidence

5.64 30. Fixed-fee SME hiring service (AI-screened shortlist) EV A$42.8k

Flat-fee alternative to 15-25% agency fees: bots write ads, screen applicants against criteria and deliver a ranked shortlist.

Customer
AU small businesses hiring 1-5 roles a year (admin, trades assistants, hospitality, sales).
Price
One-off projects; A$1,490 per role (ad, multi-board posting, screening, shortlist of 5, interview kit)
Assumptions
Assumption: base 45 roles x A$1,490 = A$67k; minus job-board ad costs ~A$300/role A$13.5k (assumption), ads A$8k.
Competitors
Recruit Shop, The Recruitment Alternative, Wurth HR, Employment Hero/SEEK self-serve
Biggest risk
Automated screening can breach anti-discrimination law if criteria are biased. Clients blame the shortlist for bad hires, and it depends on SEEK costs and reach.
First dollar
2-4 weeks · Fonty 10 h/wk (assumption) · evidence confidence Medium
Notes
Merges old: Hiring Pack for small businesses (rank 14).
Bear A$6k · 50%
Base A$45k · 35%
Bull A$160k · 15%
Profit EV 20%5.21
Demand evidence 12%7
CAC & payback 12%5
Bot automation 10%6
Willingness to pay 8%8
Recurring revenue 8%3
Time to first dollar 6%7
Gross margin 6%6
Defensibility 6%3
Regulatory / legal risk 5%6
Platform dependency 3%6
Founder fit 4%6

Demand evidence

5.64 31. Bookkeeping catch-up & Xero clean-up (non-BAS) EV A$41.8k

Bots reconcile, code and match receipts for sole traders who are months behind; a registered BAS agent partner handles anything that is a BAS service.

Customer
Sole traders and micro-businesses behind on Xero/MYOB before tax time.
Price
One-off projects; A$249 per month of backlog (typical job A$1,200)
Assumptions
Assumption: base 60 jobs x A$1,200 = A$72k; minus BAS-agent partner review 20% A$14.4k, ads A$10k, tools A$3k.
Competitors
Local bookkeepers, Advancr, Digit, Stream Accounting, offshore bookkeeping firms
Biggest risk
Regulatory line: GST coding advice or lodging a BAS for a fee needs TPB registration, so a registered partner is mandatory. Messy files eat hours.
First dollar
4-6 weeks · Fonty 12 h/wk (assumption) · evidence confidence Medium
Notes
Merges old: Receipt Organiser by Email, Australian Sole-Trader Spreadsheets.
Bear A$4k · 50%
Base A$45k · 35%
Bull A$160k · 15%
Profit EV 20%5.13
Demand evidence 12%7
CAC & payback 12%6
Bot automation 10%6
Willingness to pay 8%7
Recurring revenue 8%4
Time to first dollar 6%6
Gross margin 6%7
Defensibility 6%3
Regulatory / legal risk 5%4
Platform dependency 3%7
Founder fit 4%5

Demand evidence

Method: what we measure and why

Score = Σ(metric × weight) / 100, every metric 0-10 where 10 = best for Fonty. Gate: killed if base-case profit < A$40k/yr, or if there is a hard blocker (licence Fonty can't hold, capital > A$20k, platform policy ban). Profit EV = bear×p + base×p + bull×p. The three probabilities sum to 100% and the bear case is the most likely for every idea. Ties: higher EV wins.

Profit EV20%

Probability-weighted yearly profit (EV), log-like scale: A$0=0, 20k=3, 40k=5, 60k=6.5, 80k=7.5, 120k=9, 160k+=10; -1 if bear case is a loss. Fonty's goal is profit; the A$40k base gate sets the floor, and EV rewards upside weighted by how likely it is.

Demand evidence12%

Proof people already pay: paying competitors with public prices, official counts of buyers, a legal mandate. Not search volume (no paid SEO tool was used). Hale (YC): good problems are popular, urgent, expensive or mandatory. Paying competitors with public prices are the cheapest proof of demand.

CAC & payback12%

How cheaply a solo founder can reach buyers inside the Spam Act: SEO, marketplaces, referrals, published work emails. 10 = payback in under 3 months. Skok: CAC payback under 12 months (SMB 3-5 months, Navidar). In Australia the Spam Act blocks bulk cold email, so reaching buyers is the binding constraint for a solo founder.

Bot automation10%

Share of delivery, support and marketing the fleet can do without Fonty. 10 = fully hands-off. The bot fleet is the operating model. Every hour that is not automated is Fonty's hour and caps capacity.

Willingness to pay8%

Price point / average revenue per customer actually charged by competitors. Higher ARPA = fewer customers needed. MicroConf 2024: products with A$1,000+/mo entry plans added about 3x more new MRR than A$1-9 plans. Higher ARPA means fewer customers to win.

Recurring revenue8%

10 = monthly subscription with natural lock-in; 3 = one-off project with some repeat. Walling's stair step ends in recurring revenue; LTV compounds and smooths cash flow.

Time to first dollar6%

10 = could invoice within 2 weeks; 3 = 6+ months (SEO ranking, data build, procurement). Walling step 1: simple product, one channel, fast cash. Long ramps burn motivation and budget.

Gross margin6%

After API/GPU, contractors and expert reviews. 9 = software-like (>85%). Updata: gross-margin payback drives everything; services with contractors keep less of each dollar.

Defensibility6%

Switching costs, data assets, ranking assets (Helmer's 7 Powers). Low = anyone with ChatGPT can copy it. Helmer's 7 Powers: without switching costs or a data/ranking asset, AI makes copying cheap.

Regulatory / legal risk5%

10 = negligible. Low = licence lines, liability if wrong, consumer law exposure. AU licence lines (TPB, OMARA, ASQA, NDIS Commission) and liability can sink a solo business.

Platform dependency3%

10 = no single platform can switch it off. 2 = one Google update can kill it. HouseFresh lost 91% of Google traffic. Single-platform businesses carry tail risk.

Founder fit4%

Solo, Melbourne-based, low capital, AI-bot fleet, ComfyUI/Chrome/Python on the box. Hale: founder advantage. Melbourne, solo, low capital, bots + ComfyUI on a Linux box.

Changes from v1: six scores became twelve. Added CAC/payback, willingness to pay, recurring revenue, defensibility, platform risk and founder fit. Competition is folded into demand evidence (paying rivals prove demand) and moat. Profit is a gate plus a 20% weight instead of a bolt-on. Search volume was not measured (no paid SEO tool).

Framework sources

Appendix: merged / killed

New candidates killed (26)

IdeaBaseReasonSrc
Privacy Act kit + annual review for health clinicsA$35kBase A$35k < A$40k: cheap kits (A$397) cap price; legal sign-off cost.source
SWMS / WHS SaaS for tradesA$27kBase A$27k: HazardCo A$119/mo, CloudSWMS A$110, MiSAFE from A$8.25 already crowd it.source
Plan takeoff & estimating serviceA$32kBase A$32k: AI takeoffs from PDFs still need heavy human QA; rivals A$499 per trade.source
Done-for-you AI product photographyA$28kBase A$28k: self-serve tools at US$0.01-US$0.30/image (Photoroom, Pebblely).source
AI team headshots for AU firmsA$20kBase A$20k: HeadshotPro (US$300k/mo) sells globally from US$19.50/person.source
Niche job board (disability & aged-care support work)A$31kBase A$31k: Hirey free, SWAA A$99-A$149, SEEK; most boards take years to reach A$5k MRR.source
AU B2B niche newsletter (sponsorships)A$20kBase A$20k: needs ~10k engaged subscribers at A$50-A$100 CPM; slow build.source
PTE/IELTS AI speaking & writing scorerA$22kBase A$22k: Pearson official AI practice plus A$24-A$30/mo rivals.source
JP-EN game localisation (AI + human QA)A$35kBase A$35k: native QA eats ~35% of A$0.10-A$0.20/word.source
AI maintenance triage for property managersA$33kBase A$33k: Property Sorted, PM Friend, Voxworks already there; PMS integrations needed.source
Done-for-you invoice chasingA$30kBase A$30k: Paidnice self-serve A$99/mo and Xero reminders cap the price.source
APS selection-criteria writer (premium)A$30kBase A$30k: ~100 applications x A$350; seasonal, crowded.source
YouTube multi-language dubbing serviceA$33kBase A$33k: AI dubbing at US$0.11-US$1.50/min makes DIY easy.source
Short-stay virtual co-host (remote)A$37kBase A$37k: 9% fee x ~14 listings; 24/7 escalations need locals.source
Subcontractor compliance tracking for buildersA$39kBase A$39k: just under the bar; enterprise rivals (Cm3, HammerTech).source
Digital food-safety records SaaSA$37kBase A$37k: low price (about A$39/mo) and free state templates.source
VCE/HSC AI practice & markingA$25kBase A$25k: funded incumbents (Edrolo, Atomi); heavy ad spend.source
Online willsA$15kBase A$15k + legal risk: Safewill A$160 incl. legal review, Bare A$99.source
Done-for-you faceless YouTube channelsA$10kHard blocker: YouTube 'inauthentic content' rule (July 2025) demonetises mass-produced AI channels.source
New-ABN business lead feedA$10kHard blocker: ABN extract has no contact data; cold email needs consent under the Spam Act.source
Buy & bot-run a small online businessA$40kHard blocker (capital): median 3.7-3.9x profit means about A$150k+ to buy A$40k profit.source
Visa application document prepA$0Hard blocker: immigration assistance needs a registered migration agent (OMARA).source
NatHERS energy-rating reportsA$0Hard blocker: only accredited assessors can issue ratings.source
AI medical scribeA$10kCrowded and funded (Heidi Health etc.) + health-privacy risk.source
Premium Discord bot (anime/gaming)A$12kBase A$12k: most bots earn hundreds/mo; Discord platform risk.source
Etsy/Gumroad printables at scaleA$8kBase A$8k: saturated; old file's printable ideas all < A$5k.source

Old list: all 97 ideas (22 merged/kept, 75 killed)

Near-duplicate clusters: 21 local Windows AI desktop apps, 26 fan/creator digital products, 7 hobby alert emails, 5 creator video services, 3 security kits/suites, 4 business alert digests.

Old rankOld ideaOld baseFateReason
1Streetfront (website subscription, add-ons included)A$41kKept: re-scored as StreetfrontSame idea, new standard
2Windows AI Video/Photo Enhancer, pay-once ("Builder" candidate B, HIGH-BUILD-LIST #3)A$15kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$15k < A$40k; crowded by free/cheap tools
3Locked Character KitA$16kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$16k < A$40k
4AML/CTF Privacy Kit ("Tranche 2" pack)A$9kMerged into AML/CTF Tranche 2 programNear-duplicate; privacy part becomes a feature
5Manga/Webtoon Translator (local app)A$15kKilled (with game localisation)Base < A$40k; Ichigo Reader etc.
6SWMS by Email (custom per job)A$10kKilled (rescoped as SWMS SaaS, base A$27k)Crowded: HazardCo, CloudSWMS
7Community Club WebsitesA$6kKilledOld base A$6k < A$40k
8Government Job Application Writer (APS selection criteria)A$6.5kKilled (rescoped premium, base A$30k)Base < A$40k
9Video helper (clips, silence cuts, subtitles; local app)A$8kMerged into Podcast & video repurposing (service form)Local-app version killed: old base A$8k vs Opus Clip/Descript
10Local voice/dubbing studioA$8kKilled (rescoped as YouTube dubbing service, base A$33k)Base < A$40k
11Licence & Insurance Expiry Reminder VaultA$4kKilled (rescoped as subcontractor compliance, base A$39k)Just under the bar
12Tender Match DigestA$4.5kMerged into Tender & grant writingDigest becomes the lead magnet
13YouTube Description, Chapters & Tags Pack by EmailA$3.5kMerged into Podcast & video repurposingCreator-service cluster
14Hiring Pack for small businessesA$3.5kMerged into Fixed-fee SME hiring serviceRescoped to per-role service
15Japanese Game Translator module (RPG Maker / Ren'Py / Wolf RPG)A$6kKilled (rescoped as game localisation, base A$35k)Base < A$40k
16Citizenship Test Practice siteA$3.5kKilledOld base A$3.5k < A$40k
17Short-stay Host Guidebook PackA$4kKilled (rescoped as virtual co-host, base A$37k)Base < A$40k
18Collection Insurance Inventory Kit (figures, cards, games)A$2kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2k < A$40k
19Steam Page + Game Text Translator for indie devs ("Builder" candidate A, HIGH-BUILD-LIST #2)A$5kKilled (with game localisation)Base < A$40k
20ComfyUI Workflow Club (monthly new workflows)A$4.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$4.5k < A$40k
21Quote Follow-up BotA$4kMerged into AI automation build + retainerOne workflow of the retainer
22AI VTuber kit (avatar + streaming setup)A$5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$5k < A$40k
23Japanese-for-Anime-Fans Study Decks (Anki + printable)A$2kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2k < A$40k
24AI Pet Portraits (incl. anime style)A$4.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$4.5k < A$40k
25Website Accessibility CheckA$4kMerged into Accessibility monitoringRescoped to recurring monitoring
26AU Small-Business Rule-Change RadarA$4kMerged into AML/CTF Tranche 2 programAlerts are a feature, not a business (old base A$4k)
27Pet Care Reminder & Vaccination Record EmailA$2.5kKilled: duplicate cluster 'hobby alert email' (7 variants)Old base A$2.5k < A$40k; free trackers exist
28Safe AI Agent Setup (check, setup, tune-up)A$10kMerged into AI automation build + retainerSame service
29TTRPG One-Shot Adventure & NPC Packs (D&D 5e compatible)A$2.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2.5k < A$40k
30AI game asset kit (local)A$5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$5k < A$40k; crowded by free/cheap tools
31Local AI PDF toolA$5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$5k < A$40k; crowded by free/cheap tools
32Product Listing Translator for Etsy & Shopify Sellers (JP/EN and more)A$2kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2k < A$40k
33Honest PC cleaner + Game BoostA$5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$5k < A$40k; crowded by free/cheap tools
34Australian Sole-Trader Spreadsheets (Etsy)A$2kMerged into Bookkeeping catch-upSame buyer
35Custom Anime Avatar & Profile Picture PacksA$2.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2.5k < A$40k
36AI language tutor (Japanese/Korean, voice practice)A$5kKilled (with PTE scorer)Base < A$40k
37Australian Curriculum Kids' Worksheet PacksA$2kKilled; demand moved to Selective-exam platformOld base A$2k
38Privacy & Security Audit Kit (YukihanaFleet store)A$2kMerged into Essential Eight baselineSame cluster (security kits)
39YouTube Thumbnail Pack ServiceA$3kMerged into Podcast & video repurposingCreator-service cluster
40VTuber Starter Pack (PNGtuber avatar + overlays + alerts)A$2.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2.5k < A$40k
41Long Video to Shorts Clipping ServiceA$4kMerged into Podcast & video repurposingCreator-service cluster
42Japan Anime Pilgrimage Itinerary PDFsA$2kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2k < A$40k
43NDIS Provider Document PackA$3.5kMerged into Care-sector policy subscriptionSame buyer, now a subscription
44DA Lead Alerts for builders and tradiesA$3kMerged into DA & building-lead intelligenceRescoped to all councils, A$149/mo
45Smart file organiser (local AI)A$2.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$2.5k < A$40k; crowded by free/cheap tools
46Memorial / Funeral BookletsA$2.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2.5k < A$40k
47Manga & Webtoon Page Template Packs (Clip Studio / Procreate)A$2kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$2k < A$40k
48AI photo editor (background removal, upscaling, restoration)A$4kKilled (with AI product photography, base A$28k)Base < A$40k
49Private local AI assistant (command centre)A$4kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$4k < A$40k; crowded by free/cheap tools
50AI Virtual Staging for real estate photosA$2kMerged into Real-estate listing media packRescoped to agency subscription
51Model Kit (Gunpla) Painting & Build Guide PrintablesA$1.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1.5k < A$40k
52Fine Review Letter HelperA$1.5kKilledOld base A$1.5k < A$40k
53Hardcoded-subtitle video translatorA$3kKilled (with YouTube dubbing)Base < A$40k
54VTuber Stream Highlight Clips BotA$2kMerged into Podcast & video repurposingCreator-service cluster
5516GB Verified ComfyUI benchmarksA$1.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1.5k < A$40k; crowded by free/cheap tools
56Grant AlertsA$2kMerged into Tender & grant writingSame cluster (alerts)
57AI wallpaper/theme makerA$2kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$2k < A$40k; crowded by free/cheap tools
58Japanese Graded Readers (short stories for learners)A$1.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1.5k < A$40k
59Strata Committee NewsletterA$1.5kKilledOld base A$1.5k < A$40k
60Indie Game Press Kit & Steam Capsule ArtA$1.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1.5k < A$40k
61AI notes / meeting recorder (local)A$4kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$4k < A$40k; crowded by free/cheap tools
62Local AI manga makerA$3kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$3k < A$40k; crowded by free/cheap tools
63Anime Figure Pre-order & Release AlertsA$1.5kKilled: duplicate cluster 'hobby alert email' (7 variants)Old base A$1.5k < A$40k; free trackers exist
64Anime Convention & Event Calendar Email (AU)A$1kKilled: duplicate cluster 'hobby alert email' (7 variants)Old base A$1k < A$40k; free trackers exist
65Royalty-free Lofi & Ambient Music Packs for CreatorsA$1.5kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1.5k < A$40k
66AI study helper (flashcards, quizzes)A$2kKilled; demand moved to Selective-exam platformOld base A$2k
67One-page character LoRA trainerA$1.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1.5k < A$40k; crowded by free/cheap tools
68Food Safety Records PackA$1.5kKilled (rescoped as SaaS, base A$37k)Base < A$40k
69Convention artist-alley vendor kitA$1kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1k < A$40k
70AI 3D model maker (local)A$2.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$2.5k < A$40k; crowded by free/cheap tools
71AI animation tools (local)A$2kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$2k < A$40k; crowded by free/cheap tools
72Private AI photo vault (local face/scene search)A$2kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$2k < A$40k; crowded by free/cheap tools
73AI social post planner (desktop app)A$1.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1.5k < A$40k; crowded by free/cheap tools
74Australian Teacher Term PlannersA$1kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1k < A$40k
75Game Guides & Patch-Notes Summaries siteA$500Killed: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$500 < A$40k
76Local budget trackerA$1.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1.5k < A$40k; crowded by free/cheap tools
77Personalised Kids' BooksA$1kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1k < A$40k
78Anime Season Watch Guide Email (where to stream in AU)A$500Killed: duplicate cluster 'hobby alert email' (7 variants)Old base A$500 < A$40k; free trackers exist
79Sleep & Focus Soundscape DownloadsA$500Killed: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$500 < A$40k
80Multilingual QR MenusA$1kKilledOld base A$1k < A$40k
81AI music/sound maker (local)A$1.5kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1.5k < A$40k; crowded by free/cheap tools
82Steam Sale & Wishlist Alerts in A$A$300Killed: duplicate cluster 'hobby alert email' (7 variants)Old base A$300 < A$40k; free trackers exist
83Local Weekend Events EmailA$1kKilled: duplicate cluster 'hobby alert email' (7 variants)Old base A$1k < A$40k; free trackers exist
84Footpath Dining & Council Permit PackA$1kKilledOld base A$1k < A$40k
85Receipt Organiser by EmailA$1kMerged into Bookkeeping catch-upSame buyer
86Trading Card Price Tracker in A$ (Pokémon / One Piece)A$500Killed: duplicate cluster 'hobby alert email' (7 variants)Old base A$500 < A$40k; free trackers exist
87Encrypted family backupA$2kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$2k < A$40k; crowded by free/cheap tools
88AI Australian Stock ImagesA$300Killed: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$300 < A$40k
89Character/model marketplaceA$1kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1k < A$40k
90Calm YouTube relaxation channelA$300Killed (faceless YouTube blocker)YouTube inauthentic-content policy
91SMB scam shield (security software for small businesses)A$2kMerged into Essential Eight baselineSame cluster (security)
92ComfyUI workflow-to-app packagerA$500Killed: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$500 < A$40k; crowded by free/cheap tools
93The Quiet Between Stars (manga/webtoon)A$600Killed: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$600 < A$40k
94Kids-safe mode (across the suite)A$1kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1k < A$40k; crowded by free/cheap tools
95Password managerA$1kKilled: duplicate cluster 'local Windows AI desktop app' (21 near-identical variants)Old base A$1k < A$40k; crowded by free/cheap tools
96AI-native security suiteA$3kMerged into Essential Eight baselineSame cluster; product version needs too much capital
97Commission manager for artists (VGen alternative)A$1kKilled: duplicate cluster 'fan/creator digital product' (26 variants)Old base A$1k < A$40k

Honest caveats

  • Every volume (clients, jobs, subscribers) is an assumption; none is backed by Fonty's own sales data yet. Treat bases as 'if it works' outcomes.
  • Bear is the most likely outcome for every survivor (40-50%). EVs (A$39k-A$66k) only beat A$40k because of the bull tails.
  • Profit excludes Fonty's own hours. Service ideas (Tender writing 15 h/wk, AI automation 15 h/wk, LinkedIn 12 h/wk, Bookkeeping 12 h/wk, Conveyancing 12 h/wk) are partly jobs, not bot businesses.
  • Weakest numbers: Car-dealer photos (no AU price benchmark), Modern Slavery (number of reporting entities not verified), Shopify migrations (Neto store count unknown; EV A$39k), GTM service (2-3 clients carry all profit), Condition reports (competitor AI features not checked), RTO resources (price floor A$20/unit).
  • Search volume was not measured (no paid SEO tool). Demand scores rest on paying competitors and official counts.
  • Scores are judgement calls on a stated scale; ranks 1-14 sit within 0.4 points of #1, so treat that band as roughly tied and choose within it on fit and EV.
  • WordPress care (#3) and Google Ads (#4) sell to the same local-business buyers as Streetfront. They are best read as cross-sells or channels for one local-business engine, not three separate companies.
  • Streetfront variants (#1T, #4T, #7F, added 18 Oct 2026) reuse Streetfront's own client-count assumptions, so their risk is correlated with Streetfront: if Streetfront wins no clients they earn nothing. Their attach rates, costs and the #4T price (A$750 for Google + Facebook + Instagram) are assumptions, not sourced. #7F adds the parts together on one shared client pool, so its bull case is optimistic, and it must not be added to #7, #1T or #4T.
  • Streetfront Bookings price conflict: the brief says A$29/mo, MASTER.md says A$49/mo (decided 15 Oct 2026). It does not change Streetfront's rank.